Araujo, G. da S., Schwade Junior, O., Alberton, A., & Marinho, S. V. (2023). How to scale a startup? The Use Bike case and the expansion of rent a bike service in Brazilian hotels. REGEPE Entrepreneurship and Small Business Journal, 12(1), e2373. https://doi.org/10.14211/regepe.esbj.e2073en