SILVA, Isadora Mara da; LANA, Jailson; PARTYKA, Raul Beal; BRENDA. If content is king, conversion is queen: The dilemma of Dona Diva. REGEPE Entrepreneurship and Small Business Journal, São Paulo, SP, v. 14, p. e2631, 2025. DOI: 10.14211/regepe.esbj.e2631. Disponível em: https://regepe.org.br/regepe/article/view/2631. Acesso em: 18 jan. 2025.