Martarello R de A, Ferro D. Entrepreneurship and innovation in informal productive enterprises: Development of process innovation in a floral arrangement company. REGEPE Entrep. Small Bus. J. [Internet]. 2021 Dec. 31 [cited 2024 Nov. 21];11(1):e1985. Available from: https://regepe.org.br/regepe/article/view/1985