Portugal, ora pois! Internationalization strategies of a small family business

Authors

DOI:

https://doi.org/10.14211/regepe.esbj.e2305

Keywords:

Entrepreneurship, Strategy, Internationalization, Small Business

Abstract

Objective: This teaching case aims to expose undergraduate and graduate students to the business problems of decision-making in the development of internationalization strategies. Dilemma: This teaching case addresses the dilemmas of a small Brazilian family business when making the decision to internationalize in the Portuguese market. A small family business, which operates in the architecture, decoration, and construction sector, in the production of customized works in ornamental stones, which is faced with the opportunity to serve customers in the Portuguese market, after a long period operating only in the national market. Relevance/originality: The case presents itself as an original and real opportunity for the professor to work on internationalization strategies, revitalizing concepts of value proposition, decision-making, adequacy of products and markets and is indicated for application in strategy disciplines in undergraduate and graduate courses.

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Author Biographies

Silvia Ferraz Nogueira De Tommaso, Universidade de São Paulo (USP), São Paulo, SP, Brazil

is a PhD student in General Administration with a focus on Strategy at FEA-USP, a guest professor at FIA Business School in postgraduate and MBA courses. She has a master's degree in Business Management from FIA Business School, an MBA in Business Strategy from BSP-SP and a degree in Literature from USP. His areas of interest are strategy, entrepreneurship, business management and stakeholder theory. http://lattes.cnpq.br/0085086401628983

Raísa Correa, Universidade de São Paulo (USP), São Paulo, SP, Brazil

is a PhD student and Master in Administration at the University of São Paulo (USP) and Specialist in Didactic-Pedagogical Processes for EAD; Research in the areas of educational technologies and distance education institutions. Professor of pre-graduate courses at Link School of Business. http://lattes.cnpq.br/2611956428653813.

Felipe Mendes Borini, Universidade de São Paulo (USP), São Paulo, SP, Brazil

is a professor at the Department of General Administration at FEA/USP, Co-Editor of RAI - Revista de Administração e Inovação and CNPq Research Productivity Fellow - Level 2. He has a PhD in Administration from the University of São Paulo (FEA /USP) (2008). Master in Administration from the Pontifical Catholic University of São Paulo (PUC/SP) (2004) and a degree in Business Administration from the Pontifical Catholic University of São Paulo (PUC/SP). His lines of research are Global Strategy; Global Innovation; Organizational Strategy; Organizational Capabilities.

References

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Published

2023-11-10

How to Cite

De Tommaso, S. F. N., Correa, R., & Borini, F. M. (2023). Portugal, ora pois! Internationalization strategies of a small family business. REGEPE Entrepreneurship and Small Business Journal, 13(1), e2305. https://doi.org/10.14211/regepe.esbj.e2305

Issue

Vol. 13 No. 1 (2024): Jan./Apr. (Continuous Publication)

Section

Case study

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Copyright (c) 2023 Silvia Ferraz Nogueira De Tommaso, Raísa Correa, Felipe Mendes Borini

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