Los colores del emprendimiento en Brasil: Efectos de la etnia sobre los ingresos desde una perspectiva del comportamiento

Autores/as

  • Carolina Mato da Rosa carolldarosa95@gmail.com
    Institución Evangélica Colegio de Novo Hamburgo (IENH), Novo Hamburgo, RS, Brasil
  • Silvio Luís de Vasconcellos silviolvasconcellos@gmail.com
    Institución Evangélica Colegio de Novo Hamburgo (IENH), Novo Hamburgo, RS, Brasil y e Escola Superior de Propaganda e Marketing, ESPM, São Paulo, SP, Brazil
    https://orcid.org/0000-0002-9986-679X
  • Christian Daniel Falaster christianfalaster@gmail.com
    Universidad Regional de Blumenau (FURB), Blumenau, SC, Brasil
    https://orcid.org/0000-0001-9502-4475

DOI:

10.14211/regepe.e1933

Palabras clave:

Emprendimiento, Emprendimiento negro, Teoría effectuation, Necesidad de emprendimiento.

Resumen

Objetivo: analizar si las lógicas conductuales de la toma de decisiones pueden mitigar los efectos del prejuicio étnico sobre los ingresos del emprendedor. Método: con base en el tema del emprendimiento por necesidad y la teoría effectuation, se elaboró una encuesta a 107 emprendedores en Brasil, tomando en cuenta diferentes aspectos socioeconómicos capaces de mitigar o acentuar dichos efectos. Se utilizó análisis de correlación y regresión lineal para examinar los datos recolectados, considerándose variables socioeconómicas como variables de control. Originalidad/Relevancia: el estudio contempla la lógica predominante del comportamiento emprendedor y el emprendimiento por necesidad en la discusión sobre los efectos del prejuicio étnico sobre los ingresos de quienes lo emprenden. Resultados: los resultados corroboran la investigación desarrollada por el Global Entrepreneurship Monitor, indicando que la condición étnica tiene efectos nocivos en el beneficio personal del emprendedor, por prejuicio, pero indican que existe una mitigación parcial de dichos efectos dependiendo de la lógica de comportamiento adoptada por el emprendedor. Aportes teóricos/metodológicos: este estudio señala cómo la interacción entre la etnia y el comportamiento emprendedor también puede generar resultados positivos en las ganancias del emprendedor, aunque los efectos del prejuicio no se mitigan del todo, incluso si hay un esfuerzo en la planificación o uso del conocimiento, las habilidades y la red de relacionamientos del emprendedor. Contribuciones sociales/de gestión: las características de comportamiento en la toma de decisiones (causation o effectuation) pueden mitigar los efectos del prejuicio étnico sobre los ingresos obtenidos por el emprendedor. A pesar de no ser estadísticamente significativas, estas características tienen el potencial, por tanto, de ofrecer subsidios para establecer políticas públicas afirmativas de inserción y de educación emprendedora.

JEL CODE: L26, C12, C83, D91, M14

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Biografía del autor/a

Carolina Mato da Rosa, Institución Evangélica Colegio de Novo Hamburgo (IENH), Novo Hamburgo, RS, Brasil

tiene un posgrado en administración de UNIASSELVI y una licenciatura en administración de la Faculdade IENH.

Silvio Luís de Vasconcellos, Institución Evangélica Colegio de Novo Hamburgo (IENH), Novo Hamburgo, RS, Brasil y e Escola Superior de Propaganda e Marketing, ESPM, São Paulo, SP, Brazil

es catedrático en la línea de estrategia internacional e innovación en el Programa de Posgrado en Administración de la Escola Superior de Propaganda e Marketing (ESPM). Tiene un doctorado, maestría y licenciatura en administración de UNISINOS. Es editor científico de Revista BASE. Sus áreas de interés incluyen emprendimiento, creatividad organizacional, dependencia de caminos, negocios internacionales e innovación. Sus artículos han sido publicados en revistas como International Business Review (IBR), European Journal of International Management (EJIM), International Journal of Wine Research (IJWR) y Brazilian Business Review (BBR).

Christian Daniel Falaster, Universidad Regional de Blumenau (FURB), Blumenau, SC, Brasil

es profesor asistente en la línea de estrategia del Programa de Posgrado en Administración de la Fundação Universidade Regional de Blumenau (FURB). Tiene un doctorado y una maestría de la Universidad Nove de Julho (UNINOVE) y una licenciatura en Comunicación Social de la Fundação Universidade Regional de Blumenau en FURB. Es editor asociado de la Revista Iberoamericana de Gestión Estratégica (IJSM). Trabaja en el área de negocios internacionales como principal línea de investigación, dentro de las áreas de estrategia internacional e innovación. Sus artículos han sido publicados en Journal of International Business Studies (JIBS), Journal of World Business (JWB) y en la Revista Brasileña Marketing (REMARK).

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Publicado

31-12-2021

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Rosa, C. M. da, Vasconcellos, S. L. de, & Falaster, C. D. (2021). Los colores del emprendimiento en Brasil: Efectos de la etnia sobre los ingresos desde una perspectiva del comportamiento. REGEPE Entrepreneurship and Small Business Journal, 11(1), e1933. https://doi.org/10.14211/regepe.e1933

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