Priorização de Stakeholders em Empresas Familiares: Um Ensaio Teórico

Simone Ruchdi Barakat, Tobias Coutinho Parente, Greici Sarturi

Resumo


Objetivo do estudo: identificar os fatores que influenciam a priorização de stakeholders em empresas familiares.

Metodologia/Abordagem: para a condução do estudo, foi desenvolvido um ensaio teórico, baseado no “modelo de saliência de stakeholders”, que aborda critérios de priorização, e no “modelo de três círculos”, que apresenta as interseções entre família, gestão e propriedade, peculiares em empresas familiares.

Principais resultados: os resultados apontam a saliência de três grupos de stakeholders internos na empresa familiar (o fundador, os membros da próxima geração e os funcionários sem vínculo familiar), a partir dos atributos de poder, de legitimidade e de urgência, e considerando a simultaneidade dos papéis desempenhados.

Contribuições teóricas: o estudo contribui para a gestão e a priorização de stakeholders, por considerar as semelhanças e as diferenças entre empresas familiares e não familiares; e por incluir o atributo “simultaneidade de papéis” como fator de influência importante nesse fenômeno.

Relevância/Originalidade: a inclusão do atributo “simultaneidade de papéis” é relevante para o avanço da “teoria dos stakeholders”, no contexto de empresas familiares, pois oferece maior abrangência e precisão ao modelo de saliência; e o estudo fomenta a discussão sobre como alocar os recursos organizacionais diante das diversas demandas existentes. 


Palavras-chave


Stakeholders; Saliência de stakeholders; Empresas familiares

Texto completo:

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Referências


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DOI: http://dx.doi.org/10.14211/regepe.v9i3.1532

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