The Influence of intrapreneurship on accelerating digital transformation in a bank's credit operations center

Authors

DOI:

10.14211/regepe.esbj.e2171

Keywords:

Corporate Entrepreneurship, Digital Transformation, Intrapreneurship, Technological Innovation, Digitalization

Abstract

Objective of the study: The objective of this study was to analyze how intrapreneurship accelerated the digital transformation in a credit operations center of a Brazilian bank, linked to an innovation laboratory in Silicon Valley. Methodology/approach: The research method was the in-depth case study and the data analysis technique was the content analysis. Main results: The original results indicated that intrapreneurship accelerated digital transformation through digitalization and digitization of processes, implementing and improving technological applications. Theoretical/methodological contributions: Leaders encouraged intrapreneurship by supporting creative ideas, using agile methodologies and digital innovation, and showing that rigidity in accepting failures and risks can be overcome. Relevance/originality: We conclude that intrapreneurship can accelerate incremental technological innovations, in products and processes, in order to promote digital transformation in the financial sector. Social/management contributions: We also conclude that digital transformation can significantly advance from the institutional incentive to intrapreneurship, acceptance of failures and risks, and creation of innovation poles connected to international technological networks. Future studies may investigate intrapreneurial solutions for the banking sector, based on open banking, artificial intelligence and blockchain.

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Author Biographies

Ricardo Manoel Damiani, Universidade Positivo - Business School, Curitiba, PR, Brasil

holds a Master's in Business Administration from the Business School of Universidade Positivo. He holds a law degree from the University of Caxias do Sul. His areas of interest include intrapreneurship and innovation and digital transformation in financial institutions.

Cleonir Tumelero, Universidade Positivo - Business School, Curitiba, PR, Brasil

is a professor at the Business School of Universidade Positivo. He holds a master's and doctor's degree in Business Administration from FEA-USP. He has a doctoral internship at the Center for Industrial Sustainability at the University of Cambridge. He works on innovation and sustainability issues, such as technological eco-innovation, greentech startups, cooperation in green R&D, intrapreneurship and digital transformation.

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Published

2023-04-10

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How to Cite

Damiani, R. M., & Tumelero, C. (2023). The Influence of intrapreneurship on accelerating digital transformation in a bank’s credit operations center. REGEPE Entrepreneurship and Small Business Journal, 12(1), e2171. https://doi.org/10.14211/regepe.esbj.e2171

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Section

Research article (Theoretical-empirical)

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