Antecedents of the use of social media and its effects on startups’ resilience and innovation

Mikaéli da Silva Giordani; Daiani Schlup; Ilse Maria Beuren

doi:10.14211/regepe.esbj.e2375

Authors

Mikaéli da Silva Giordani mikagiordani@hotmail.com
Programa de Pós-Graduação em Ciências Contábeis, Universidade Regional de Blumenau (FURB), Blumenau, SC, Brasil
https://orcid.org/0000-0002-4871-7858
Daiani Schlup daianischlup@gmail.com
Programa de Pós-Graduação em Ciências Contábeis, Universidade Regional de Blumenau (FURB), Blumenau, SC, Brasil
Ilse Maria Beuren ilse.beuren@gmail.com
Programa de Pós-Graduação em Contabilidade, Universidade Federal de Santa Catarina (UFSC), Florianópolis, SC, Brasil
https://orcid.org/0000-0003-4007-6408

DOI:

10.14211/regepe.esbj.e2375

Keywords:

Social media, Organizational resilience, Innovation

Abstract

Objective of the study: Examine which antecedent factors favored the use of social media and which, substantiated in the organizational resilience, provoked innovation in startups in times of pandemic. Methodology/approach: A survey was carried out on startups located in the South and Southeast regions of Brazil, listed on the StartupBase, obtaining 119 questionnaires answered by the managers. Structural equation modeling was used for the analysis of the hypotheses. Main results: The environment, measured by external pressure, and the organizational, measured by the dimensions of internal readiness and strategic benefits, figure as antecedents of the use of social media. The use of social media has a direct and positive effect on organizational resilience and, mediated by organizational resilience, has positive effect on innovation. Theoretical/methodological contributions: The literature is expanded by analyzing antecedents and consequences of the use of social media, particularly related to the capacity for organizational resilience and the promotion of innovation. Relevance/originality: Empirical evidence indicates that social media can help develop resilience in startups and, consequently, promote innovation in times of pandemic. Social/management contributions: The focus on social media revealed that it can generate benefits in periods of restrictions, since the use of social media substantiated in organizational resilience enables interaction and value creation.

Downloads

Download data is not yet available.

Author Biographies

Mikaéli da Silva Giordani, Programa de Pós-Graduação em Ciências Contábeis, Universidade Regional de Blumenau (FURB), Blumenau, SC, Brasil

is a PhD student in Accounting and Administration at the Graduate Program in Accounting at the Regional University of Blumenau (FURB). She holds a master's degree from FURB and graduated from the Integrated Regional University of Alto Uruguai e das Missões. She is interested in research in the area of finance and quality of accounting information.

Daiani Schlup, Programa de Pós-Graduação em Ciências Contábeis, Universidade Regional de Blumenau (FURB), Blumenau, SC, Brasil

is a PhD in Accounting and Administration from the Regional University of Blumenau (FURB), a Master's in Accounting from FURB and a Bachelor's degree from the State University of Santa Catarina (UDESC). She is a substitute professor in the department of accounting sciences at UDESC. His areas of interest include Management Accounting, Controllership, Corporate Risk Management and Behavioral Accounting.

Ilse Maria Beuren, Programa de Pós-Graduação em Contabilidade, Universidade Federal de Santa Catarina (UFSC), Florianópolis, SC, Brasil

is a PhD in Controllership and Accounting from the University of São Paulo, a Master's in Accounting from the Getúlio Vargas Foundation - RJ, a Master's in Business Administration from the Federal University of Rio Grande do Sul and a degree in Accounting from Univates. She is a professor at the Federal University of Santa Catarina. She is interested in research on the topics: management control systems, management accounting, controllership and management controls.

References

Akgün, A. E., & Keskin, H. (2014). Organisational resilience capacity and firm product innovativeness and performance. International Journal of Production Research, 52(23), 6918–6937. https://doi.org/10.1080/00207543.2014.910624

Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and Creativity in Organizations: A state-of-the-science review, prospective commentary, and guiding framework. Journal of Management, 40(5), 1297–1333. https://doi.org/10.1177/0149206314527128

Bernoff, J. & Schadler, T. (2013). Empowered: unleash your employees, energize your customers, transform your business. Harvard Business Press, Cambridge.

Beuren, I. M., & Santos, V. dos. (2019). Enabling and coercive management control systems and organizational resilience. Revista Contabilidade & Finanças, 30(81), 307–323. https://doi.org/10.1590/1808-057x201908210

Bhamra, R., Dani, S., & Burnard, K. (2011). Resilience: the concept, a literature review and future directions. International Journal of Production Research, 49(18), 5375–5393. https://doi.org/10.1080/00207543.2011.563826

Bhimani, H., Mention, A.-L., & Barlatier, P.-J. (2019). Social media and innovation: A systematic literature review and future research directions. Technological Forecasting and Social Change, 144, 251–269. https://doi.org/10.1016/j.techfore.2018.10.007

Buliga, O., Scheiner, C. W., & Voigt, K.-I. (2016). Business model innovation and organizational resilience: towards an integrated conceptual framework. Journal of Business Economics, 86(6), 647–670. https://doi.org/10.1007/s11573-015-0796-y

Cao, Y., Ajjan, H., Hong, P., & Le, T. (2018). Using social media for competitive business outcomes. Journal of Advances in Management Research, 15(2), 211–235. https://doi.org/10.1108/JAMR-05-2017-0060

Casprini, E., Di Minin, A., & Paraboschi, A. (2019). How do companies organize nascent markets? The BlaBlaCar case in the inter-city shared mobility market. Technological Forecasting and Social Change, 144, 270–281. https://doi.org/10.1016/j.techfore.2018.01.012

Chau, P. Y. K., & Hui, K. L. (2001). Determinants of Small Business EDI Adoption: An Empirical Investigation. Journal of Organizational Computing and Electronic Commerce, 11(4), 229–252. https://doi.org/10.1207/S15327744JOCE1104_02

Corral de Zubielqui, G., & Jones, J. (2020). How and when social media affects innovation in start-ups. A moderated mediation model. Industrial Marketing Management, 85, 209–220. https://doi.org/10.1016/j.indmarman.2019.11.006

Corral de Zubielqui, G., Fryges, H., & Jones, J. (2019). Social media, open innovation & HRM: Implications for performance. Technological Forecasting and Social Change, 144, 334–347. https://doi.org/10.1016/j.techfore.2017.07.014

Coutu, D.L. (2002). How resilience works. Harvard Business Review, 80(5), 46-55. https://hbr.org/2002/05/how-resilience-works

Dodokh, A., & Al-Maaitah, M. A. (2019). Impact of Social Media Usage on Organizational Performance in the Jordanian Dead Sea Cosmetic Sector. European Journal of Business and Management. https://doi.org/10.7176/EJBM/11-2-09

Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284–289. https://doi.org/10.1016/j.jbusres.2020.06.008

Drummond, C., McGrath, H., & O’Toole, T. (2018). The impact of social media on resource mobilisation in entrepreneurial firms. Industrial Marketing Management, 70, 68–89. https://doi.org/10.1016/j.indmarman.2017.05.009

Gopalakrishnan, S., & Damanpour, F. (1997). A review of innovation research in economics, sociology and technology management. Omega, 25(1), 15–28. https://doi.org/10.1016/S0305-0483(96)00043-6

Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., & Tatham, R.L. (2009). Análise multivariada de dados. Bookman, Porto Alegre.

Hsieh, Y.-J., & Wu, Y. J. (2019). Entrepreneurship through the platform strategy in the digital era: Insights and research opportunities. Computers in Human Behavior, 95, 315–323. https://doi.org/10.1016/j.chb.2018.03.033

Jilani, M. M. A. K., Fan, L., Nusrat, M., & Uddin, Md. A. (2019). Empirical study on the antecedents predicting organizational resilience of small and medium enterprises in Bangladesh. Journal on Innovation and Sustainability RISUS, 10(2), 138–145. https://doi.org/10.23925/2179-3565.2019v10i2p138-145

Kantur, D., & İşeri-Say, A. (2012). Organizational resilience: A conceptual integrative framework. Journal of Management & Organization, 18(6), 762–773. https://doi.org/10.5172/jmo.2012.18.6.762

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003

Kuckertz, A., Brändle, L., Gaudig, A., Hinderer, S., Morales Reyes, C. A., Prochotta, A., Steinbrink, K. M., & Berger, E. S. C. (2020). Startups in times of crisis – A rapid response to the COVID-19 pandemic. Journal of Business Venturing Insights, 13, e00169. https://doi.org/10.1016/j.jbvi.2020.e00169

Kuhn, K., Galloway, T., & Collins-Williams, M. (2016). Near, far, and online: small business owners’ advice-seeking from peers. Journal of Small Business and Enterprise Development, 23(1), 189–206. https://doi.org/10.1108/JSBED-03-2015-0037

Kwok, L., & Yu, B. (2013). Spreading Social Media Messages on Facebook. Cornell Hospitality Quarterly, 54(1), 84–94. https://doi.org/10.1177/1938965512458360

Lengnick-Hall, C. A., & Beck, T. E. (2005). Adaptive Fit Versus Robust Transformation: How Organizations Respond to Environmental Change. Journal of Management, 31(5), 738–757. https://doi.org/10.1177/0149206305279367

Lengnick-Hall, C. A., Beck, T. E., & Lengnick-Hall, M. L. (2011). Developing a capacity for organizational resilience through strategic human resource management. Human Resource Management Review, 21(3), 243–255. https://doi.org/10.1016/j.hrmr.2010.07.001

Linnenluecke, M. K. (2017). Resilience in Business and Management Research: A Review of Influential Publications and a Research Agenda. International Journal of Management Reviews, 19(1), 4–30. https://doi.org/10.1111/ijmr.12076

Majeed, S. (2011). The impact of competitive advantage on organizational performance. European Journal of Business and Management, 3(4), 191-196. https://www.iiste.org/Journals/index.php/EJBM/article/view/306/193

McKisney, Q. (2007). How companies are marketing online: A McKinsey global survey. The McKinsey Quarterly, 1(1) 1-10. https://sachinuppal.files.wordpress.com/2008/03/mckinsey-how-companies-are-using-online-marketing.pdf

Mention, A.L., Barlatier, P.J., & Josserand, E. (2019). Using social media to leverage and develop dynamic capabilities for innovation. Technological Forecasting and Social Change, 144(1), 242-250. https://doi.org/10.1016/j.techfore.2019.03.003

Näswall, K., Kuntz, J., Hodliffe, M., & Malinen, S. (2015). Employee resilience scale (EmpRes) measurement properties. Resilient Organizations Research Programme: Christchurch, New Zealand. https://www.resorgs.org.nz/wp-content/uploads/2019/08/Resilient_Organisations_2015-04_Employee_Resilience_Scale.pdf

Nuryanto, U. W., Djamil MZ, M., Sutawidjaya, A. H., & Saluy, A. B. (2020). The Effect of Organizational Performance, Competitive Advantage on the Financial Sector of Chemical Manufacturing Industry in Banten Province. Ilomata International Journal of Tax and Accounting, 1(4), 225–242. https://doi.org/10.52728/ijtc.v1i4.141

Ogink, T., & Dong, J. Q. (2019). Stimulating innovation by user feedback on social media: The case of an online user innovation community. Technological Forecasting and Social Change, 144, 295–302. https://doi.org/10.1016/j.techfore.2017.07.029

Olanrewaju, A.-S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50, 90–110. https://doi.org/10.1016/j.ijinfomgt.2019.05.011

Olof Lagrosen, S., & Grundén, K. (2014). Social media marketing in the wellness industry. The TQM Journal, 26(3), 253–260. https://doi.org/10.1108/TQM-12-2013-0129

Parveen, F., Jaafar, N.I., & Ainin, S. (2013). Social media usage among businesses: a website content analysis. Asian Journal of Information Technology, 12(10), 342-348. https://medwelljournals.com/abstract/?doi=ajit.2013.342.348

Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and Informatics, 32(1), 67–78. https://doi.org/10.1016/j.tele.2014.03.001

Parveen, F., Jaafar, N. I., & Ainin, S. (2016). Social media’s impact on organizational performance and entrepreneurial orientation in organizations. Management Decision, 54(9), 2208–2234. https://doi.org/10.1108/MD-08-2015-0336

Rodríguez-Sánchez, A., Guinot, J., Chiva, R., & López-Cabrales, Á. (2021). How to emerge stronger: Antecedents and consequences of organizational resilience. Journal of Management & Organization, 27(3), 442–459. https://doi.org/10.1017/jmo.2019.5

Scuotto, V., Del Giudice, M., & Carayannis, E. G. (2017). The effect of social networking sites and absorptive capacity on SMES’ innovation performance. The Journal of Technology Transfer, 42(2), 409–424. https://doi.org/10.1007/s10961-016-9517-0

Spekman, R.E., & Dotson, E. (2010). Using social media in the B2B context. Case Study No. UVA-M-0778. Darden Business Publishing, University of Virginia. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1584113.

Trainor, K. J., Andzulis, J. (Mick), Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201–1208. https://doi.org/10.1016/j.jbusres.2013.05.002

Wang, Y., & Hajli, N. (2017). Exploring the path to big data analytics success in healthcare. Journal of Business Research, 70, 287–299. https://doi.org/10.1016/j.jbusres.2016.08.002

Zhang, Y., Sun, J., Yang, Z., & Wang, Y. (2018). Mobile social media in inter-organizational projects: Aligning tool, task and team for virtual collaboration effectiveness. International Journal of Project Management, 36(8), 1096–1108. https://doi.org/10.1016/j.ijproman.2018.09.003

Zhao, Y. L., Libaers, D., & Song, M. (2015). First Product Success: A Mediated Moderating Model of Resources, Founding Team Startup Experience, and Product-Positioning Strategy. Journal of Product Innovation Management, 32(3), 441–458. https://doi.org/10.1111/jpim.12236

Zhu, K., Kraemer, K. L., & Dedrick, J. (2004). Information Technology Payoff in E-Business Environments: An International Perspective on Value Creation of E-Business in the Financial Services Industry. Journal of Management Information Systems, 21(1), 17–54. https://doi.org/10.1080/07421222.2004.11045797

Zhu, K., Kraemer, K. L., & Xu, S. (2006). The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business. Management Science, 52(10), 1557–1576. https://doi.org/10.1287/mnsc.1050.0487

Zubielqui, G.C., & Jones, J. (2020). How and when social media affects innovation in start-ups. A moderated mediation model. Industrial Marketing Management, 85(1), 209-220. https://doi.org/10.1016/j.indmarman.2019.11.006

Zubielqui, G.C., Fryges, H., & Jones, J. (2019). Social media, open innovation & HRM: implications for performance. Technological Forecasting and Social Change, 144(1), 334-347. https://doi.org/10.1016/j.techfore.2017.07.014