Identificação das Oportunidades Internacionais: Proposta de uma Matriz

Rennaly Alves da Silva, Marcos André Mendes Primo

Resumo


Objetivo: O objetivo deste artigo é analisar a literatura sobre os processos de identificação das oportunidades internacionais a partir da proposta de uma matriz. Essa matriz possibilita a classificação dos estudos de acordo com a abordagem adotada com relação a dois aspectos fundamentais nas discussões sobre o tema: (1) como as oportunidades internacionais são identificadas: criadas ou descobertas; e (2) a fonte da oportunidade internacional: interna ou externa. Método: Foi realizado um estudo bibliométrico, seguindo os passos propostos por Chueke e Amatucci (2015). A matriz proposta foi utilizada para classificação dos artigos selecionados no estudo bibliométrico. Originalidade/Relevância: A identificação de oportunidades internacionais tornou-se um campo de estudos emergente na última década. Embora as literaturas de Negócios Internacionais e de Empreendedorismo Internacional tenham evoluído de maneira independente, os estudos sobre oportunidades internacionais têm promovido o diálogo entre as áreas. Este artigo inova ao desenvolver uma ferramenta analítica que indica como estas literaturas tem se concentrado em alguns aspectos e negligenciado outros, complementares na análise. Resultados: A literatura tem se concentrado nas oportunidades descobertas por fonte interna à empresa, como a capacidade dos gestores para identificar oportunidades internacionais; e negligenciado as oportunidades criadas, principalmente por fonte interna.  Contribuições teóricas/metodológicas: Argumenta-se que é possível a adoção de uma perspectiva mais abrangente, que permita captar um quadro mais próximo da real história da empresa no que diz respeito à sua relação com as oportunidades internacionais.


Palavras-chave


identificação da oportunidade internacional; empreendedorismo internacional; matriz da oportunidade internacional

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