Entrepreneurial behavior and strategy: A systematic literature review





Entrepreneur, Entrepreneurial behavior, Strategy, Systematic literature review, Decision making


Study objective: identify the gaps and theoretical axes of international scientific production related to the Entrepreneurial Behavior (EB) of the individual business owner as well as the strategies adopted, in different contexts, in addition to providing insights for future research. Methodology/approach: descriptive and qualitative study, based on a systematic review of 56 articles collected in June/2021 in the Scopus and Web of Science databases, with the support of the StArt tool, and the content analysis with aided by the Atlas.ti software. Main results: consolidation of the methodological profile of the studies and the topics addressed, identifying that both the EB and the strategy have fragmented definitions, even after numerous research. There is a positive relationship between EB and strategy, and the EB influences decision making and contributes to raising organizational performance. The success of an enterprise can therefore be determined by the ability and speed to respond effectively to changes in context. Theoretical/methodological contributions: advancement of research in the fields of entrepreneurship and strategy, with the identification of EB categories and strategies adopted (especially with regard to the understanding of EB and its influence on strategy), and consolidation and recommendation of a future research agenda. Relevance/originality: the theoretical articulation between entrepreneurship and strategy focuses on the EB, in the search for opportunities and competitive advantage, which are indispensable for business growth. Social/management contributions: contribute with managers and entrepreneurs in the identification of behavioral issues and strategic choices adopted in the most diverse contexts, including the sustainable development of organizations.


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Author Biographies

Claudia Maria da Silva Bezerra, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil

is a professor of Entrepreneurship and Law at the Development and Learning Institute – IDEA. She holds a PhD in Business Administration: Strategy in Organizations from UNINOVE. a Master's in Business Administration: Environmental Management and Sustainability from UNINOVE, Specialist in Real Estate Business from FAAP and Bachelor's Degree in Business Administration from UNIP. Associate editor of the Iberoamerican Journal of Strategy Management (RIAE). Ad hoc reviewer for the International Journal of Innovation (IJI). Leader of the Sustainability research line at the International Symposium on Management, Projects, Innovation and Sustainability - SINGEP. She is a member of the Research Group on Entrepreneurship and Small Organizations at PPGA-UNINOVE. His areas of interest include Entrepreneurship and Strategy in MSMEs, Sustainable Entrepreneurship, Entrepreneurship in Law. Scholarship holder in the Graduate Support Program for Higher Education Institutions – PROsup.

Heidy Rodriguez Ramos, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil

is a permanent professor at the Graduate Program in Business Administration (PPGA) and at the Graduate Program in Smart and Sustainable Cities (PPG-CIS) at Universidade Nove de Julho (UNINOVE). She holds a PhD in Business Administration from FEA / USP, a Master's in Latin American Integration from PROLAM / USP and a Bachelor's Degree in Business Administration from FEA / USP. Editor-in-Chief of the Revista Iberoamericana de Estratégia (RIAE). Member of the Organizing and Scientific Committee of SINGEP. Leader of the theme "Strategic formulation in entrepreneurial environments" of the academic division Strategy in Organizations (ESO) of ENANPAD. She is a member of the Research Group on Entrepreneurship and Small Organizations at PPGA-UNINOVE. His areas of interest include Sustainable Entrepreneurship, Rural Entrepreneurship, Circular Economy, Renewable Energy and Efficient Use of Natural Resources in the context of Smart and Sustainable Cities. Research Productivity Scholarship (PQ2/CNPQ).

Eloisa Elena Ramos Dias Shinohara, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil

holds a PhD in Business Administration from UNINOVE (2022). Scholarship holder in the Graduate Support Program for Higher Education Institutions – PROsup. Master in Administration - Management of Health Systems, UNINOVE (2019). Specialist in Health Systems in Administration by UNINOVE (2016). Graduated in Business Administration from UNINOVE (2015). Areas of interest as a researcher: entrepreneurship, senior entrepreneurship, entrepreneurial behavior, leadership, strategy. She is a member of the Research Group on Entrepreneurship and Small Organizations at PPGA-UNINOVE. Worked to support Scientific Initiation projects at Universidade Nove de Julho for 5 years. Reviewer and event evaluator. Ad hoc reviewer for the International Journal of Innovation – IJI. EaD material contents.

Vânia Maria Jorge Nassif, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil

is a full Professor in the area of Human Resources at FEARP/USP. PhD in Entrepreneurship at FGV/SP. PhD in Business Administration from Mackenzie University. Psychology by FFCLRP/USP. Research Productivity Scholarship (PQ2/CNPQ). Professor of the Graduate Program in Business Administration at Universidade Nove de Julho-UNINOVE/SP. She researches areas of entrepreneurship, entrepreneurial behavior, female entrepreneurship, psychological, emotional, affective, cognitive and entrepreneur resilience and gender.


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How to Cite

Bezerra, C. M. da S., Ramos, H. R., Shinohara, E. E. R. D., & Nassif, V. M. J. (2023). Entrepreneurial behavior and strategy: A systematic literature review. REGEPE Entrepreneurship and Small Business Journal, 12(2), e2396. https://doi.org/10.14211/regepe.esbj.e2396

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