Desempenho da inovação de produto: análise de medidas e escalas de mensuração para aplicação em PMEs

Nilvane Boehm Manthey, Everton Luiz Pellizzaro De Lorenzi Cancellier, Rafael Tezza

Resumo


Objetivo:  O artigo tem como objetivo apresentar a análise das medidas de desempenho da inovação de produto nos artigos disponíveis na plataforma de periódicos da Capes, bem como identificar as escalas que apresentam medidas subjetivas desenvolvidas no período. Metodologia/abordagem: A pesquisa de caráter exploratória e qualitativo descritivo teve como método de investigação a revisão bibliográfica sistemática, cujo corte temporal deteve-se aos anos entre 1990 a 2020(março) utilizando-se dos artigos encontrados na base de dados da Capes. Principais resultados: Identificou-se 88 artigos que tratam do desempenho da inovação de produto, sendo que destes 39 utilizam-se de medidas objetivas para o desempenho da inovação de produtos (chamadas de proxys) e 49 medem subjetivamente (conforme a percepção do entrevistado). Identificaram-se doze escalas desenvolvidas e replicadas com a finalidade de mensurar desempenho da inovação de produto de forma subjetiva. Contribuições teóricas/metodológicas:  A crescente pesquisa em gestão da inovação provoca a necessidade de medir o desempenho proporcionado pelas variadas ações direcionadas pelas organizações para inovar. No entanto a medição de desempenho da inovação, especialmente da inovação de produto, encontra-se ainda divergente quanto à forma, envolvendo diferentes medidas. O resultado da pesquisa pretende proporcionar o direcionamento quanto ás medidas utilizadas. Relevância/originalidade: A busca pela inovação de produto tem crescendo nos últimos anos especialmente pela urgente necessidade de inovação, e o conhecimento das ferramentas de análise do resultado da inovação de produtos se faz necessária. Contribuições sociais / para a gestão: O artigo proporciona aos gestores, especialmente das micro e pequenas empresas, informações e ferramentas para análise dos esforços para inovação de produtos realizados.


Palavras-chave


Desempenho da Inovação de Produto. Escala de Mensuração. Gestão da Inovação.

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DOI: http://dx.doi.org/10.14211/regepe.e1892

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Prefixo do DOI: 10.14211  Classificação Qualis 2016: B1