Processo de criação de empresas ambientalmente sustentáveis

Joyce Aparecida Ramos dos Santos, Rivanda Meira Teixeira

Resumo


Objetivo: compreender como ocorre o processo de criação de empresas ambientalmente sustentáveis. Método: abordagem qualitativa com propósito exploratório e descritivo. A estratégia empregada foi a de estudo de casos múltiplos, realizada com cinco micro empresas situadas em Curitiba, capital do Estado do Paraná, e região metropolitana. Os dados foram coletados por meio de entrevistas semiestruturadas e análise documental. Originalidade/Relevância: evidenciada a escassez de estudos investigando como o processo empreendedor sustentável ambiental ocorre, o presente estudo pode ser visto como um esforço inicial para auxiliar no preenchimento dessa lacuna, aumentando a compreensão do fenômeno. Resultados: as evidências demonstraram que o processo empreendedor sustentável ambiental é um fenômeno multifacetado, que admite diferentes configurações a depender de aspectos como perfil do indivíduo que empreende, motivações para criação do negócio, proposta central da empresa criada e por fim, contexto no qual é desenvolvido. Contribuições teóricas/metodológicas: uma estrutura específica ao campo do empreendedorismo sustentável ambiental é proposta. Nela, assume-se a possibilidade de recursividade entre fases, ou ainda, não abrangência de alguma destas na criação de um empreendimento dessa natureza. Contribuições sociais: o modelo proposto pode auxiliar empreendedores entrantes na prática a terem um melhor norteamento sobre quais caminhos seguir na criação de uma empresa ambientalmente sustentável.


Palavras-chave


Empreendedorismo. Processo Empreendedor. Empreendedorismo Sustentável. Processo Empreendedor Sustentável Ambiental.

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DOI: http://dx.doi.org/10.14211/regepe.e1913

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Prefixo do DOI: 10.14211  Classificação Qualis 2016: B1