A utilização de metodologias ágeis e sua contribuição para a inovação do modelo de negócios: um estudo de casos múltiplos no contexto de incubadoras e startups

Patrícia Guimarães Mota; André Luiz Barbosa da Silva; Ricardo Limongi França Coelho

doi:10.14211/ibjesb.e2170

Authors

Patrícia Guimarães Mota patriciaguimaraes@hotmail.com.br
Faculty of Administration, Accounting and Economic Sciences (FACE), Federal University of Goiás (UFG), Goiânia, GO, Brazil
https://orcid.org/0000-0003-2615-4334
André Luiz Barbosa da Silva andre_luiz_b_silva@hotmail.com
Faculty of Business, Accounting and Economics, Federal University of Goias (UFG), Goiania, GO, Brazil
https://orcid.org/0000-0003-3276-5019
Ricardo Limongi França Coelho ricardolimongi@ufg.br
Faculty of Business, Accounting and Economics, Federal University of Goias (UFG), Goiania, GO, Brazil
https://orcid.org/0000-0003-3231-7515

DOI:

10.14211/ibjesb.e2170

Keywords:

Agile methodologies, Innovation in the business model, Startups, Business incubator

Abstract

Purpose: to understand the phenomenon of agile methodologies and their application in the innovation of existing business models. Methodology: a qualitative study, with a multiple case approach. Main results: the empirical findings confirmed the importance of incubator contributions to the development of innovation in incubated startups. Theoretical or methodological contributions: the research corroborates what the literature says on the subject and contributes useful information to the process of implementing agile methodologies. Relevance and originality: this study is relevant because it deals with challenges that are still little known in the implementation of agile methodologies, thus collaborating to fill the gap in the literature. Social or managerial contributions: the results of this study can help startup managers to deal with the adversities in implementing and adapting to agile methodologies; and to seek a more effective monitoring of the incubator throughout this process.

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Author Biographies

Patrícia Guimarães Mota, Faculty of Administration, Accounting and Economic Sciences (FACE), Federal University of Goiás (UFG), Goiânia, GO, Brazil

is an analyst of innovation environments at the Government of the State of Goiás. He holds a master's degree in Administration, entrepreneurship, innovation and strategy lines from UFG and a degree in Administration from Faculdade Anhanguera de Anápolis. He has an MBA in controllership and finance. His areas of interest include entrepreneurship and innovation. He had a theoretical essay presented at the ANPAD Annual Meeting, which is one of the most relevant annual congresses in the field of administrative, accounting and related sciences.

André Luiz Barbosa da Silva, Faculty of Business, Accounting and Economics, Federal University of Goias (UFG), Goiania, GO, Brazil

is a Post-Doctoral Researcher (PNPD/CAPES) at the Federal University of Goiás and Professor at Ibmec São Paulo. He holds a PhD in Business Administration from Fundação Getulio Vargas in São Paulo, in the area of Marketing Strategies. Master's in Business Administration from PUC-SP (2011). He worked as a substitute adjunct professor at the Federal University of São Paulo (UNIFESP) and was Coordinator and Professor of the Undergraduate Course in Administration at Centro Universitário São Camilo-SP. Experience in MBA courses in the area of management and marketing at Ibmec, Senac, Trevisan and Universidade Federal de Goiás. Researcher in the Marketing area with production of scientific articles and applied research. Has research interest in institutional theory, legitimacy, institutional entrepreneur with an emphasis on marketing, emotions in buying behavior and purchase journey.

Ricardo Limongi França Coelho, Faculty of Business, Accounting and Economics, Federal University of Goias (UFG), Goiania, GO, Brazil

holds a PhD in Business Administration in the Marketing Strategies line from EAESP/FGV, with a doctoral internship at Cornell University under the supervision of Vithala Rao. Post doctorate in Behavioral Economics applied to Marketing by UnB and Post doctorate in Machine Learning applied to Marketing by UFRGS. Adjunct Professor III at the Federal University of Goiás (UFG). Permanent Professor, and coordinator in the biennium (2020-2022), of the Graduate Program in Administration. MBA Coordinator in Strategic Marketing. Visiting Professor and coordinator of the inter-institutional collaboration project at the University of Santiago de Chile (USACH). He was the theme leader at Egepe 2019 and Emprad 2021 and has been leading research theme in the Marketing Division since 2019 at the National Association of Graduate Studies and Research in Administration (ANPAD). He has additional training in Spatial Statistics, Data Science and Machine Learning. His research has already been nominated and/or awarded by the international database Emerald (2015/2017) and scientific events such as SEMEAD (2013) and EMA (2014/2018). It had projects approved in Scientific Notices by the Fundação de Amparo à Pesquisa do Estado de Goiás (FAPEG) and CNPQ. His topics of interest are: Performance Applied to Marketing, company or consumer level; Marketing Analytics and Machine Learning. Coordinates ADMKT - Research Laboratory in Marketing and Data Analytics (https://admkt.face.ufg.br), certified by CNPq, since 2012.

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