Vol. 8 No. 1 (2019): Jan./Apr.

View Vol. 8 No. 1 (2019): Jan./Apr.

Published: 2019-01-01

Editorial

Editorial - v. 8, n. 1 (2019), Janeiro-Abril

Vania Maria Jorge Nassif

i-iii
- PDF (Português (Brasil))

Research article (Theoretical-empirical)

Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance

Altair Camargo Filho, Candido Vieira Borges Junior

01-23
- PDF
The Strategic Practice of Market Research in the Process of Internationalization of a Small Brewery of the South of Brazil

Christiane Ferreira Bellucci, Rosalia Barbosa Lavarda, Carla Regina Magagnin Roczanski

24-51
- PDF (Português (Brasil))
Innovation and Dinamic Capabilities: The Relations Between the Multiple Innovations and the Capabilities of Detection, Capture and Reconfiguration in the Fitness Gyms

Mariama Saskya Araújo da Silva, Miler Franco D'anjour, Bruno Campelo Medeiros, Miguel Eduardo Moreno Añez

52-76
- PDF (Português (Brasil))
Public Purchases and Local Development: Micro and Small Local Companies in the Bidding of a Public University in Minas Gerais

Fernanda Rodrigues Drumond Chaves, André Luís Bertassi, Gustavo Melo Silva

77-101
- PDF (Português (Brasil))
Overview of Scientific Production in Rural Entrepreneurship: A Bibliometric Study

Evelyn Gomes Bernardo, Heidy Rodriguez Ramos, Leonardo Vils

102-125
- PDF (Português (Brasil))
Sensory Merchandising: A Fashion Retail Experiment for Inclusion of Blind Consumers

Iris Brenda Mendes Souza e Silva Almeida, Rafael Lucian, Nelsio Rodrigues Abreu

126-148
- PDF (Português (Brasil))
How Entrepreneurs Work: A Psychodynamic Reading of Work Organization of Entrepreneurs Group

Edward Humberto Guimarães Júnior

149-175
- PDF (Português (Brasil))

Technological article

Application of Supporting Tools for Accounting Management in a Micro Enterprise of Manufacturing

Filippi Mickael Martini Honorio, Simone Zuconelli Bonemberger

201-218
- PDF (Português (Brasil))

Case study

Entrepreneurial Education by Experience: The Case of the Entrepreneurial Arts Festival in Itabaiana

Gracyanne Freire de Araujo, Eduardo Paes Barreto Davel

176-200
- PDF (Português (Brasil))

Book review

Empreender em Psicologia (e outros campos profissionais)

Eveli Freire Vasconcelos, Krisley Amorim de Araujo, Maria Eduarda Avancini Casali

219-222
- PDF (Português (Brasil))