Fatores Simbólicos e Instrumentais de Atração de Pessoas em PMES Relações com o Estilo de Liderança do Empreendedor

Autores/as

DOI:

https://doi.org/10.14211/regepe.v7i2.672

Palabras clave:

PMEs, Fatores de atração, Liderança transformacional, Atratividade do empregador

Resumen

A gestão de pessoas em pequenas e médias empresas (PMEs) tem sido pouco abordada pela literatura que, em geral, foca as grandes empresas. Esta pesquisa busca preencher essa lacuna, investigando a relação entre o estilo do empreendedor e as abordagens de atração de pessoas em PMEs. Para tanto, foi realizado um survey com 146 PMEs, testando um conjunto de hipóteses por meio de modelagem de equações estruturais. Os resultados indicam haver uma relação entre o estilo do empreendedor (transformacional versus transacional) e os tipos de atributos (simbólicos ou instrumentais) enfatizados na atração de pessoas. Também foi observado que quanto maior a empresa, menor ênfase é dada a fatores simbólicos. Já PMEs comerciais/varejo enfatizam mais fatores simbólicos de atração do que outros segmentos. Por outro lado, os resultados indicam que as abordagens de atração são mais impactadas pelo estilo do empreendedor em si, do que por características da empresa/negócio (idade, tamanho, segmento).

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Biografía del autor/a

Germano Glufke Reis, Universidade Federal do Paraná – UFPR

Doutor em Administração pela Universidade de São Paulo – USP, São Paulo, (Brasil). Professor pela Universidade Federal do Paraná – UFPR, Curitiba. 

Bruno Rocha Fernandes, Pontifícia Universidade Católica do Paraná - PUC.

Doutor em Administração pela Universidade de São Paulo – USP, São Paulo, (Brasil). Professor na Pontifícia Universidade Católica do Paraná - PUC, Paraná.

Lina Eiko Nakata, Insper Instituto de Ensino e Pesquisa - Insper.

Doutora em Administração pela Universidade de São Paulo – USP, São Paulo, (Brasil). Professora do Instituto de Ensino e Pesquisa - Insper. 

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Publicado

13-06-2018

Cómo citar

Reis, G. G., Fernandes, B. R., & Nakata, L. E. (2018). Fatores Simbólicos e Instrumentais de Atração de Pessoas em PMES Relações com o Estilo de Liderança do Empreendedor. REGEPE Entrepreneurship and Small Business Journal, 7(2), 115–144. https://doi.org/10.14211/regepe.v7i2.672

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Vol. 7 Núm. 2 (2018): mayo/ago.

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