Os Desafios da Construção da Legitimidade do Empreendedor Institucional no Processo de Revitalização de Polos Varejistas de Ruas
DOI:
10.14211/regepe.v7i3.1089Palavras-chave:
Empreendedorismo Institucional, Legitimidade, Polos de Rua, Teoria Institucional, VarejoResumo
Os polos varejistas de rua sofreram forte interferência com as mudanças de mercado, contribuindo para seu processo de declínio. Projetos de revitalização são formas de reverter esse processo. No entanto, o contexto brasileiro não apresenta um modelo legitimado e institucionalizado que permita o desenvolvimento do processo de revitalização. Percebe-se que movimentos iniciais para o processo de revitalização podem surgir espontaneamente pelos varejistas ou estes são convocados por instituições externas ao polo para atuarem como empreendedores institucionais. Para trilhar na revitalização, o empreendedor institucional varejista (EIV) necessita construir a sua legitimidade entre seus pares e posteriormente com o campo externo ao polo. Nesse sentido, esta pesquisa apresenta como objetivo central descrever e explicar o processo de construção da legitimidade do EIV entre seus pares e posteriormente como estes atuam de forma gradual para construir legitimidade do polo varejista no campo institucional. Para responder o objetivo, este artigo aplicou o estudo de caso múltiplo com oito polos varejistas espalhados pelo Brasil. Os resultados mostraram que mesmo apresentando um projeto estruturado, com benefícios coletivos e com propósito de elevar atratividade local, esses elementos não foram suficientes para garantirem a construção da legitimidade do EIVs.
Downloads
Referências
Ahrens, T., & Ferry, L. (2016). Institutional entrepreneurship, practice memory, and cultural memory: Choice and creativity in the pursuit of endogenous change of local authority budgeting. Management Accounting Research, pp. 1-10.
Aldrich, H. E., & Fiol, C. M. (1994). Fools Rush in? The Institutional Context of Indsutry Creation. The Academy of Management Review, v. 19, n. 4, pp. 645-670.
Battilana, J. (2006). Agency and Institutions: The Enabling Role of Individuals’ Social Position. Organization, v. 13, n. 5, pp. 653-676.
Battilana, J., Leca, B., & Boxanbaum, E. (2009). How Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship. The Academy of Management Annals, v. 3, n. 1, pp. 65-107.
Baum, J. A. C., & Powell, W. W. (1995). Cultivating an institutional ecology of organizations: Comment on Hannan, Carroll, Dundon and Torres. American Sociological Review, v. 60, n. 4, pp. 529-538.
Benbasat, I., Goldstein, D. K., & Mead, M. (1987). Strategy in Studies of. MIS Quarterly, v. 11, n. 3, pp. 369-386.
Boxenbaum, E. (2004). For symposium : Perspectives on Institutional Entrepreneurship Academy of Management Annual Conference New Orleans , August 6-11 , 2004 The Innovative Capacity of Institutional Entrepreneurs : A Reconstruction of Corporate Social Responsibility The Innova. Business.
Boxenbaum, E., & Battilana, J. (2005). Importation as innovation: transposing managerial practices across fields. Strategic Organization, v. 3, n. 4, pp. 355-383.
Buhr, K. (2012). The Inclusion of Aviation in the EU Emissions Trading Scheme: Temporal Conditions for Institutional Entrepreneurship. Organization Studies, v. 33, n. 11, pp. 1565-1587.
Clemens, E. S., & Cook, J. M. (1999). Politics and institucionalism: Explaining Durability and Change. Annual Review of Sociology, v. 25, n. 1, pp. 441-466.
Dacin, M. T., Goodstein, J., & Scott, W. (2002). Institutional theory and institutional change: Introduction to the special research forum. Academy of Management Journal, v. 45, n. 1, pp. 45-57.
David, R. J. R., Sine, W. D. W., & Haveman, H. A. H. (2013). Seizing opportunity in emerging fields: How institutional entrepreneurs legitimated the professional form of management consulting. Organization Science, v. 24, n. 2, pp. 356-377.
Denzin, N.; Lincoln, Y. S. (1994). Handbook of qualitative research. In: Sage (Ed.). Thousand O ed. [s.l: s.n.]. pp. 1-17.
Di Domenico, M. L., Haugh, H.; Tracey, P. (2010). Social bricolage: Theorizing social value creation in social enterprises. Entrepreneurship: Theory and Practice, v. 34, n. 4, pp. 681-703.
Dimaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in orgnizational fields. American Sociological Review, v. 48, pp. 147-160.
Dorado, S. (2013). Small Groups as Context for Institutional Entrepreneurship: An Exploration of the Emergence of Commercial Microfinance in Bolivia. Organization Studies, v. 34, n. 4, pp. 533-557.
Dorado, S. (2005). Institutional Entrepreneurship, Partaking, and Convening. Organization Studies, v. 26, n. 3, pp. 385-414.
Dorado, S., & Ventresca, M. J. (2013). Crescive entrepreneurship in complex social problems: Institutional conditions for entrepreneurial engagement. Journal of Business Venturing, v. 28, n. 1, pp. 69-82.
Dubé, L., & Paré, G. (2003). Rigor in Information Systems Positivist Case Research: Current Practices, Trends, and Recommendations. MIS Quarterly VO - 27, v. 27, n. 4, p. 597.
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, v. 14, n. 4, pp. 532-550.
Eisenstadt, S. N. (1980). Cultural Orientations, Institutional
Entrepreneurs, and Social Change: Comparative Analysis of Traditional Civilizations. American Journal of Sociology, v. 85, n. 4, p. 840.
Fligstein, N. (1997). Social skill and the theory of fields. American Behavioral Scientist, v. 40, pp. 397-405.
Garud, R., Jain, S., & Kumaraswamy, A. (2002). Institutional Entrepreneurship in the Sponsorship of Common Technological Standards : The Case of Sun Microsystems and Java. The Academy of Management Journal, v. 45, n. 1, pp. 196-214.
Glaser, B. G., & Strauss, A. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine ed. Chicago, IL: [s.n.].
Greenwood, R., & Suddaby, R. (2006). Institutional entrepreneurship in mature fields: The big five accounting firms. Academy of Management Journal, v. 49, n. 1, pp. 27-48.
Greenwood, R., Suddaby, R., & Hinings, C. R. (2002). Theorizing Change: The Role of Professional Associations in the Transformation of Institutionalized Fields. Academy of Management Journal, v. 45, n. 1, pp. 58-80.
Hardy, C., & Maguire, S. (2008). Institutional Entrepreneurship. In: Greenwood, R. et al. (Eds.). Handbook of Organizational Institutionalism. [s.l: s.n.]. pp. 198-217.
Holm, P. (1995). The Dynamics of Institualization: Transformation Processes in Norwegian Fisheries. Administrative Science Quarterly, v. 40, n. 3, pp. 398-422.
Jolly, S., Spodniak, P., & Raven, R. P. J. M. (2016). Institutional entrepreneurship in transforming energy systems towards sustainability: Wind energy in Finland and India. Energy Research and Social Science, v. 17, pp. 102-118.
Lawrence, T., Hardy, C., & Phillips, N. (2002). Institutional Effects of Interorganizational Collaborations: The Emergency of Proto-Institutions. Academy of Management Journal, v. 45, n. 1, pp. 281-290.
Leca, B., Battilana, J., & Boxenbaum, E. (2008). Agency and Institutions : A Review of Institutional EntrepreneurshipHBS Working Paper. [s.l: s.n.].
Lounsbury, M., & Glynn, M. A. (2001). Cultural entrepreneurship: Stories, legitimacy, and the acquisition of resources. Strategic Management Journal, v. 22, n. 6-7, pp. 545-564.
Maguire, S., Hardy, C., & Lawrence, T. B. (2004). Institutional Entrepreneurship in emerging fields : HIV / AIDS treatment advocacy in Canada. The Academy of Management Journal, v. 47, n. 5, pp. 657-679.
Mair, J., & Marti, I. (2009). Entrepreneurship in and around institutional voids: A case study from Bangladesh. Journal of Business Venturing, v. 24, n. 5, pp. 419-435.
Matthyssens, P., Vandenbempt, K., & Van Bockhaven, W. (2013). Structural antecedents of institutional entrepreneurship in industrial networks: A critical realist explanation. Industrial Marketing Management, v. 42, n. 3, pp. 405-420.
Meyer, J., & Rowan, B. (1977). Institutionalized Organizations: Formal Structure as Myth and Ceremony. American journal of sociology, v. 83, n. 2, pp. 340-363.
Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis. Newbury Park, CA: [s.n.].
Oliver, C. (1991). Strategic Responses To Processes Institutional. Academy of Management Review, v. 16, n. 1, pp. 145-179.
Perkmann, M., & Spicer, A. (2007). “Healing the scars of history”: projects, skills and field strategies in institutional entrepreneurship. Organization Studies, v. 28, n. 7, pp. 1101-1122.
Pettigrew, A. M. (1987). Theoretical, Methodological and Empirical Issues in Studying Change. Journal of mangement studies, pp. 420-426.
Ahrens, T., & Ferry, L. (2016). Institutional entrepreneurship, practice memory, and cultural memory: Choice and creativity in the pursuit of endogenous change of local authority budgeting. Management Accounting Research, pp. 1-10.
Aldrich, H. E., & Fiol, C. M. (1994). Fools Rush in? The Institutional Context of Indsutry Creation. The Academy of Management Review, v. 19, n. 4, pp. 645-670. DOI: https://doi.org/10.5465/amr.1994.9412190214
Battilana, J. (2006). Agency and Institutions: The Enabling Role of Individuals’ Social Position. Organization, v. 13, n. 5, pp. 653-676. DOI: https://doi.org/10.1177/1350508406067008
Battilana, J., Leca, B., & Boxanbaum, E. (2009). How Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship. The Academy of Management Annals, v. 3, n. 1, pp. 65-107. DOI: https://doi.org/10.5465/19416520903053598
Baum, J. A. C., & Powell, W. W. (1995). Cultivating an institutional ecology of organizations: Comment on Hannan, Carroll, Dundon and Torres. American Sociological Review, v. 60, n. 4, pp. 529-538. DOI: https://doi.org/10.2307/2096292
Benbasat, I., Goldstein, D. K., & Mead, M. (1987). Strategy in Studies of. MIS Quarterly, v. 11, n. 3, pp. 369-386. DOI: https://doi.org/10.2307/248684
Boxenbaum, E. (2004). For symposium : Perspectives on Institutional Entrepreneurship Academy of Management Annual Conference New Orleans , August 6-11 , 2004 The Innovative Capacity of Institutional Entrepreneurs : A Reconstruction of Corporate Social Responsibility The Innova. Business.
Boxenbaum, E., & Battilana, J. (2005). Importation as innovation: transposing managerial practices across fields. Strategic Organization, v. 3, n. 4, pp. 355-383. DOI: https://doi.org/10.1177/1476127005058996
Buhr, K. (2012). The Inclusion of Aviation in the EU Emissions Trading Scheme: Temporal Conditions for Institutional Entrepreneurship. Organization Studies, v. 33, n. 11, pp. 1565-1587. DOI: https://doi.org/10.1177/0170840612463324
Clemens, E. S., & Cook, J. M. (1999). Politics and institucionalism: Explaining Durability and Change. Annual Review of Sociology, v. 25, n. 1, pp. 441-466. DOI: https://doi.org/10.1146/annurev.soc.25.1.441
Dacin, M. T., Goodstein, J., & Scott, W. (2002). Institutional theory and institutional change: Introduction to the special research forum. Academy of Management Journal, v. 45, n. 1, pp. 45-57. DOI: https://doi.org/10.5465/amj.2002.6283388
David, R. J. R., Sine, W. D. W., & Haveman, H. A. H. (2013). Seizing opportunity in emerging fields: How institutional entrepreneurs legitimated the professional form of management consulting. Organization Science, v. 24, n. 2, pp. 356-377. DOI: https://doi.org/10.1287/orsc.1120.0745
Denzin, N.; Lincoln, Y. S. (1994). Handbook of qualitative research. In: Sage (Ed.). Thousand O ed. [s.l: s.n.]. pp. 1-17.
Di Domenico, M. L., Haugh, H.; Tracey, P. (2010). Social bricolage: Theorizing social value creation in social enterprises. Entrepreneurship: Theory and Practice, v. 34, n. 4, pp. 681-703. DOI: https://doi.org/10.1111/j.1540-6520.2010.00370.x
Dimaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in orgnizational fields. American Sociological Review, v. 48, pp. 147-160. DOI: https://doi.org/10.2307/2095101
Dorado, S. (2013). Small Groups as Context for Institutional Entrepreneurship: An Exploration of the Emergence of Commercial Microfinance in Bolivia. Organization Studies, v. 34, n. 4, pp. 533-557. DOI: https://doi.org/10.1177/0170840612470255
Dorado, S. (2005). Institutional Entrepreneurship, Partaking, and Convening. Organization Studies, v. 26, n. 3, pp. 385-414. DOI: https://doi.org/10.1177/0170840605050873
Dorado, S., & Ventresca, M. J. (2013). Crescive entrepreneurship in complex social problems: Institutional conditions for entrepreneurial engagement. Journal of Business Venturing, v. 28, n. 1, pp. 69-82. DOI: https://doi.org/10.1016/j.jbusvent.2012.02.002
Dubé, L., & Paré, G. (2003). Rigor in Information Systems Positivist Case Research: Current Practices, Trends, and Recommendations. MIS Quarterly VO - 27, v. 27, n. 4, p. 597. DOI: https://doi.org/10.2307/30036550
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, v. 14, n. 4, pp. 532-550. DOI: https://doi.org/10.5465/amr.1989.4308385
Eisenstadt, S. N. (1980). Cultural Orientations, Institutional Entrepreneurs, and Social Change: Comparative Analysis of Traditional Civilizations. American Journal of Sociology, v. 85, n. 4, p. 840. DOI: https://doi.org/10.1086/227091
Fligstein, N. (1997). Social skill and the theory of fields. American Behavioral Scientist, v. 40, pp. 397-405. DOI: https://doi.org/10.1177/0002764297040004003
Garud, R., Jain, S., & Kumaraswamy, A. (2002). Institutional Entrepreneurship in the Sponsorship of Common Technological Standards : The Case of Sun Microsystems and Java. The Academy of Management Journal, v. 45, n. 1, pp. 196-214. DOI: https://doi.org/10.5465/3069292
Glaser, B. G., & Strauss, A. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine ed. Chicago, IL: [s.n.]. DOI: https://doi.org/10.1097/00006199-196807000-00014
Greenwood, R., & Suddaby, R. (2006). Institutional entrepreneurship in mature fields: The big five accounting firms. Academy of Management Journal, v. 49, n. 1, pp. 27-48. DOI: https://doi.org/10.5465/amj.2006.20785498
Greenwood, R., Suddaby, R., & Hinings, C. R. (2002). Theorizing Change: The Role of Professional Associations in the Transformation of Institutionalized Fields. Academy of Management Journal, v. 45, n. 1, pp. 58-80. DOI: https://doi.org/10.5465/3069285
Hardy, C., & Maguire, S. (2008). Institutional Entrepreneurship. In: Greenwood, R. et al. (Eds.). Handbook of Organizational Institutionalism. [s.l: s.n.]. pp. 198-217. DOI: https://doi.org/10.4135/9781849200387.n8
Holm, P. (1995). The Dynamics of Institualization: Transformation Processes in Norwegian Fisheries. Administrative Science Quarterly, v. 40, n. 3, pp. 398-422. DOI: https://doi.org/10.2307/2393791
Jolly, S., Spodniak, P., & Raven, R. P. J. M. (2016). Institutional entrepreneurship in transforming energy systems towards sustainability: Wind energy in Finland and India. Energy Research and Social Science, v. 17, pp. 102-118. DOI: https://doi.org/10.1016/j.erss.2016.04.002
Lawrence, T., Hardy, C., & Phillips, N. (2002). Institutional Effects of Interorganizational Collaborations: The Emergency of Proto-Institutions. Academy of Management Journal, v. 45, n. 1, pp. 281-290. DOI: https://doi.org/10.5465/3069297
Leca, B., Battilana, J., & Boxenbaum, E. (2008). Agency and Institutions : A Review of Institutional EntrepreneurshipHBS Working Paper. [s.l: s.n.].
Lounsbury, M., & Glynn, M. A. (2001). Cultural entrepreneurship: Stories, legitimacy, and the acquisition of resources. Strategic Management Journal, v. 22, n. 6-7, pp. 545-564. DOI: https://doi.org/10.1002/smj.188
Maguire, S., Hardy, C., & Lawrence, T. B. (2004). Institutional Entrepreneurship in emerging fields : HIV / AIDS treatment advocacy in Canada. The Academy of Management Journal, v. 47, n. 5, pp. 657-679. DOI: https://doi.org/10.5465/20159610
Mair, J., & Marti, I. (2009). Entrepreneurship in and around institutional voids: A case study from Bangladesh. Journal of Business Venturing, v. 24, n. 5, pp. 419-435. DOI: https://doi.org/10.1016/j.jbusvent.2008.04.006
Matthyssens, P., Vandenbempt, K., & Van Bockhaven, W. (2013). Structural antecedents of institutional entrepreneurship in industrial networks: A critical realist explanation. Industrial Marketing Management, v. 42, n. 3, pp. 405-420. DOI: https://doi.org/10.1016/j.indmarman.2013.02.008
Meyer, J., & Rowan, B. (1977). Institutionalized Organizations: Formal Structure as Myth and Ceremony. American journal of sociology, v. 83, n. 2, pp. 340-363. DOI: https://doi.org/10.1086/226550
Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis. Newbury Park, CA: [s.n.].
Oliver, C. (1991). Strategic Responses To Processes Institutional. Academy of Management Review, v. 16, n. 1, pp. 145-179. DOI: https://doi.org/10.5465/amr.1991.4279002
Perkmann, M., & Spicer, A. (2007). “Healing the scars of history”: projects, skills and field strategies in institutional entrepreneurship. Organization Studies, v. 28, n. 7, pp. 1101-1122. DOI: https://doi.org/10.1177/0170840607078116
Pettigrew, A. M. (1987). Theoretical, Methodological and Empirical Issues in Studying Change. Journal of mangement studies, pp. 420-426.
Qureshi, I., Kistruck, G. M., & Bhatt, B. (2016). The Enabling and Constraining Effects of Social Ties in the Process of Institutional Entrepreneurship. Organization Studies, v. 37, n. 3, pp. 425-447. DOI: https://doi.org/10.1177/0170840615613372
Rao, H., Morrill, C., & Zald, M. N. (2000). Power plays: How social movements and collective action create new organizational forms. Research in Organizational Behavior, v. 22, pp. 237-281. DOI: https://doi.org/10.1016/S0191-3085(00)22007-8
Scott, W. R. (2008). Lords of the Dance: Professionals as Institutional Agents. Organization Studies, v. 29, n. 2, pp. 219-238. DOI: https://doi.org/10.1177/0170840607088151
Scott, W. R. (1987). The Adolescence of Theory Institutional. Administrative Science Quarterly, v. 32, n. 4, pp. 493-511. DOI: https://doi.org/10.2307/2392880
Seo, M. G., & Creed, W. E. D. (2002). Institutional Contradictions , and Institutional Change : a Dialectical. Management, v. 27, n. 2, p. 222-247. DOI: https://doi.org/10.5465/amr.2002.6588004
Stal, H. I., Bonnedahl, K. J., & Eriksson, J. (2014). The challenge of introducing low-carbon industrial practices: Institutional entrepreneurship in the agri-food sector. European Management Journal, v. 32, n. 2, pp. 203-215. DOI: https://doi.org/10.1016/j.emj.2013.06.005
Suddaby, R., & Greenwood, R. (2005). Rhetorical Strategies of Legitimacy. Administrative Science Quarterly, v. 50, n. 1, pp. 35-67. DOI: https://doi.org/10.2189/asqu.2005.50.1.35
Tracey, P., Phillips, N., & Jarvis, O. (2011). Bridging Institutional Entrepreneurship and the Creation of New Organizational Forms: A Multilevel Model. Organization Science, v. 22, n. 1, pp. 60-80. DOI: https://doi.org/10.1287/orsc.1090.0522
Van Bockhaven, W., Matthyssens, P., & Vandenbempt, K. (2015). Empowering the underdog: Soft power in the development of collective institutional entrepreneurship in business markets. Industrial Marketing Management, v. 48, pp. 174-185. DOI: https://doi.org/10.1016/j.indmarman.2015.03.020
Wijen, F., & Ansari, S. (2007). Overcoming Inaction through Collective Institutional Entrepreneurship: Insights from Regime Theory. Organization Studies, v. 28, n. 7, pp. 1079-1100. DOI: https://doi.org/10.1177/0170840607078115
Yin, R. K. C. (2009). Case Study Research, Design and Methods. Sage ed. Thousand Oaks: [s.n.].
Zimmerman, M. A., & Zeitz, G. J. (2002). Beyond survival: Achieving new venture growth by building legitimacy. Academy of Management Review, v. 27, n. 3, pp. 414-431. DOI: https://doi.org/10.5465/amr.2002.7389921
Zucker, L. (1987). Institutional theories of organization. Annual review of sociology, v. 13, pp. 443-464. DOI: https://doi.org/10.1146/annurev.soc.13.1.443
Downloads
Publicado
Métricas
Visualizações do artigo: 2016 PDF downloads: 589
Como Citar
Edição
Seção
Licença
Autores que publicam nesta revista concordam com os seguintes termos:
- O(s)/A(s) autor(es)/autora(s) autorizam a publicação do texto na revista;
- A revista não se responsabiliza pelas opiniões, ideias e conceitos emitidos nos textos, por serem de inteira responsabilidade de seus autores/autoras;
- Autores/autoras mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho publicado sob a Licença CC BY 4.0
, que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista; - Autores/autoras são permitidos e encorajados a postar seu trabalho (Versão submetida, Versão aceita [Manuscrito aceito pelo autor/autora] ou Versão publicada [Versão do registro]) online, por exemplo, em repositórios institucionais ou preprints, pois isso pode levar a trocas produtivas, bem como a citações anteriores e maiores de trabalhos publicados. A REGEPE pede como condição política para os autores/autoras que indiquem/vinculem o artigo publicado com DOI. Veja o Efeito do Acesso Livre.
