Navegar por novos mares: Desafios de uma empresa náutica no pós-pandemia

Bruno Henrique Rocha Fernandes; Marcos Antônio Lopes da Silva; Adriana Roseli Wünsch Takahashi

doi:10.14211/regepe.esbj.e2466

Authors

Bruno Henrique Rocha Fernandes bhrfernandes@gmail.com
Fundação Dom Cabral
https://orcid.org/0000-0003-4437-5720
Marcos Antônio Lopes da Silva marcosantonio@marsilcomex.com.br
Universidade Federal do Paraná
https://orcid.org/0000-0002-7133-0328
Adriana Roseli Wünsch Takahashi adrianarwt@gmail.com
Universidade Federal do Paraná
https://orcid.org/0000-0002-4738-5273

DOI:

10.14211/regepe.esbj.e2466

Keywords:

Dynamic capabilities, Digital transformation, Small and medium-sized enterprises

Abstract

Objective: This teaching case was developed for undergraduate and graduate courses in disciplines related to Strategic Management, with a focus on decision-making in uncertain scenarios and economic recovery. Dilemma: The case presents the challenges faced by Sea River, a micro-enterprise in the nautical sector, after the growth observed during the Covid-19 pandemic. The case ends by inviting participants to reflect on how to sustain the results achieved in the post-pandemic period. Relevance/Originality: The company's response can be analyzed in light of the concepts of Dynamic Capabilities (DC) and Digital Transformation (DT). The theme of DC is contemporary, of abstract understanding and, therefore, not commonly addressed in teaching cases; the case exemplifies its application. It also allows us to address DCs associated with the theme of DT, and to deal with both in the context of a micro-enterprise during a rare and unique event that challenged the world and organizations: the Covid-19 pandemic.

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Translations of this article

Navigating new waters: Challenges of a nautical company in the post-pandemic era (English)

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