Negócios de Impacto: Um Conceito em Construção

Edgard Barki; Juliana Rodrigues; Graziella Maria Comini

doi:10.14211/regepe.v9i4.1980

Authors

Edgard Barki Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas – FGV/EAESP https://orcid.org/0000-0003-3230-1345
Juliana Rodrigues Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo – FEA/USP https://orcid.org/0000-0003-3224-1848
Graziella Maria Comini Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo – FEA/USP https://orcid.org/0000-0002-3474-2833

DOI:

https://doi.org/10.14211/regepe.v9i4.1980

Keywords:

Negócios, Impacto, Hibridismo, Ecossistema

Abstract

Objetivo: esclarecer o papel, os limites e os desafios da conceituação de negócios de impacto.

Metodologia: ensaio teórico que discorre sobre as diferentes perspectivas de agregação de valor socioambiental por parte das empresas partindo de uma visão de compensação de externalidades negativas até a inserção na estratégia organizacional e novos atores do ecossistema de negócios de impacto.

Principais resultados: Ausência de um consenso para uma definição única marca o desenvolvimento da literatura acadêmica e do campo prático. Atores do ecossistema de negócios de impacto consideram importante ter uma definição para aumentar o engajamento de novos atores, mas se deparam com o dilema de escolher entre uma definição mais restrita ou mais ampla.

Contribuições teóricas/metodológicas: negócios de impacto devem ser analisados a partir de uma perspectiva de hibridismo organizacional que combina diferentes lógicas institucionais. Há um espectro amplo de possibilidades de incorporação da lógica de mercado e da lógica social na concepção de um modelo de negócio tornando muito frágil qualquer tipo de definição operacional e arriscado o estabelecimento de contornos rígidos que não dialoguem com outros atores que já atuam na agenda socioambiental.

Relevância/originalidade: o artigo posiciona os negócios de impacto como um conceito polissêmico, incompatível com uma única terminologia, estudado com uma perspectiva de hibridismo organizacional.

Contribuições sociais: os negócios de impacto despontam como uma alternativa de mercado para a contribuição na solução dos problemas socioambientais, mas que devem ser vistos em colaboração e complementariedade entre muitos atores.

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Author Biographies

Edgard Barki, Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas – FGV/EAESP

Doutor em Administração de Empresas pela FGV EAESP, Mestre em Administração de Empresas pela FGV EAESP, Bacharel em Administração de Empresas pela FEA-USP.

Juliana Rodrigues, Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo – FEA/USP

Mestre em Administração pela FEA-USP, Bacharel em Comunicação Social pela Faculdade Casper Lìbero.

Graziella Maria Comini, Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo – FEA/USP

Economist with a Master and Ph.D. in Management from the School of Economics, Management and Accounting at the University of São Paulo – FEA/USP. Associate Professor at FEA/USP.

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