A experiência canadense na perspectiva do empreendedorismo imigrante brasileiro em Toronto

Michel Mott Machado; Roberto Pessoa de Queiroz Falcão; Eduardo Picanço Cruz; Caroline Shenaz Hossein

doi:10.14211/regepe.e1963

Autores/as

Michel Mott Machado michelmottmachado@gmail.com
Centro Estatal de Educación Tecnológica Paula Souza (CPS), São Paulo, SP Universidad de York, Ontario, Toronto
https://orcid.org/0000-0002-3444-8271
Roberto Pessoa de Queiroz Falcão robertopqfalcao@gmail.com
Programa de Posgrado en Administración (PPGA), Universidad de Grande Rio (UNIGRANRIO), Rio de Janeiro, RJ, Brasil
https://orcid.org/0000-0002-8125-0938
Eduardo Picanço Cruz epicanco@id.uff.br
Programa de Posgrado en Administración (PPGA), Universidad de Grande Rio (UNIGRANRIO), Rio de Janeiro, RJ, Brasil
Caroline Shenaz Hossein chossein@yorku.ca
Global Development and Political Science, University of Toronto Scarborough, Canadá
https://orcid.org/0000-0002-6696-2064

DOI:

10.14211/regepe.e1963

Palabras clave:

Emprendimiento inmigrante, Brasileños, Toronto, Canadá.

Resumen

Objetivo: El estudio tiene como objetivo analizar el perfil sociodemográfico del emprendimiento inmigrante brasileño en Toronto, sus rasgos de comportamiento emprendedor, además de sus perfiles comerciales. Metodología / enfoque: La investigación es multimétodo, con predominio cualitativo, siendo exploratorio-descriptivo. Para la recolección de datos, se realizó una encuesta y se profundizó aún más con entrevistas presenciales y observaciones de campo. Principales resultados: La mayoría se declaró del sureste brasileño, blanca, de 35 a 49 años, casada, con hijos, de alto nivel académico y profesional. La influencia del estado de malestar social en Brasil y el discurso oficial canadiense, parecen actuar como factores de "expulsión-atracción" hacia la migración. La condición laboral del desempleo a la llegada de los inmigrantes puede "empujarlos" a emprendedores impulsados por la necesidad, aunque también hay empresas que han identificado oportunidades. La mayoría de las empresas son pequeñas y operan en el sector de servicios, concentradas en el West End de Toronto. En muchas empresas, hubo una fuerte búsqueda de identificación con la propia comunidad étnica, lo que sugiere la formación de una 'economía de enclave', pero en algunos casos, se apuntó al principal mercado de consumidores locales. Contribuciones teóricas / metodológicas: El artículo destaca la importancia de realizar una investigación multimétodo para comprender las posibles configuraciones empresariales de los inmigrantes brasileños. Relevancia / originalidad: El artículo tiene relevancia académica dado el escaso trabajo sobre el tema del emprendimiento inmigrante brasileño en el exterior. Se sabe muy poco sobre este fenómeno en Canadá. Contribuciones sociales y de gestión: Las trayectorias empresariales descritas minimizan los riesgos para los futuros inmigrantes; Asimismo, la discusión sobre el capital social de la comunidad étnica permite realizar comparaciones con el negocio de los brasileños en otros países.

JEL CODE: L26, J15, M16 e J61

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Biografía del autor/a

Michel Mott Machado, Centro Estatal de Educación Tecnológica Paula Souza (CPS), São Paulo, SP Universidad de York, Ontario, Toronto

Michel Mott Machado holds a PhD in Business Administration (Mackenzie Presbyterian University), and he is post-doctorate research fellow in Business & Society (York University). He is Professor of the Professional Master in Management and Development of Professional Education, at the Centro Estadual de Educação Tecnológica Paula Souza (CEETEPS), São Paulo-SP/Brazil

Roberto Pessoa de Queiroz Falcão, Programa de Posgrado en Administración (PPGA), Universidad de Grande Rio (UNIGRANRIO), Rio de Janeiro, RJ, Brasil

Professor of Masters in Business Admin. (PPGA-Unigranrio), professor UFF (20h), advisor to SEBRAE - Brazilian Support Service to Small Entrepreneurs - Local Innovation Agents Program. PhD in Management and Consumer Behaviour- IAG - Pontifical University of Rio de Janeiro/ (PUC ? Rio de Janeiro (2018), Master - MSc in Business Management by Fundacao Getulio Vargas (FGV ? EBAPE - Rio de Janeiro ? 2014), Marketing Post graduate by ESPM (1998), Graduated in Agronomic Engineering from the Federal University of Viçosa - MG (1992). Associate researcher at the Laboratory of Technological Innovation, Organization and Services - LabrInTOS / COPPE, at the Federal University of Rio de Janeiro. Marketing Professional with over 20 years of experience in creating and developing new business and projects based on market analysis. Subjects of interest: strategy, marketing, entrepreneurship, sales, innovation, consumer behavior, culture, and tourism as well as event management. Previous business experiences: He has worked for Coca-Cola Co, AMBEV Breweries, Fagga GL Events and other entrepreneurial experiences. Previous experience in Teaching: he was substitute professor of the Department of Entrepreneurship and Management at the Federal University Fluminense (UFF); Professor of the Tourism Business MBA (UFF), professor of the Laboratory of Technology, Business Management and Environment-LATEC in training given to the State Court of Justice - TJRJ. Subjects taught at UFF: Business Strategy, Scenarios and Trends, Business Practices, Project Management, Basic Entrepreneurship and Design Thinking. Candido Mendes University (2003 - 2005) - Assistant professor. Subjects taught at Candido Mendes University: Services Marketing, Product Launching, Basic Marketing and Advanced Marketing, for the courses of Marketing and Business Management. Fluent in English, Spanish and French

Eduardo Picanço Cruz, Programa de Posgrado en Administración (PPGA), Universidad de Grande Rio (UNIGRANRIO), Rio de Janeiro, RJ, Brasil

Departamento de Empreendedorismo e Gestão

Área de empreendedorismo imigrante e empreendedorismo étnico

Caroline Shenaz Hossein, Global Development and Political Science, University of Toronto Scarborough, Canadá

Caroline Shenaz Hossein holds a PhD in Political Science (University of Toronto). She is Associate Professor of Business & Society in the Department of Social Science at York University in Toronto, Canada. She is the Founder of the Diverse Solidarity Economies (DiSE) Collective. Author of Politicized Microfinance: Money, power and violence in the Black Americas (2016)–winner of the 2019 Suraj Mal and Shyama Devi Argawal Book prize from the International Feminist Economics Association and co-winner of the 2018 Du Bois Distinguished Book Award. She is the editor of The Black Social Economy: Exploring community-based diverse markets (2018) and co-author of Business & Society: A Critical Introduction (2017). Currently she is working on her fourth book project, Mutual Aid Groups among Immigrant Women

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