Antecedentes do uso de mídias sociais e seus efeitos na resiliência e inovação de startups

Mikaéli da Silva Giordani; Daiani Schlup; Ilse Maria Beuren

doi:10.14211/regepe.esbj.e2062

Autores/as

Mikaéli da Silva Giordani Programa de Pós-Graduação em Ciências Contábeis, Universidade Regional de Blumenau (FURB), Blumenau, SC, Brasil https://orcid.org/0000-0002-4871-7858
Daiani Schlup Programa de Pós-Graduação em Ciências Contábeis, Universidade Regional de Blumenau (FURB), Blumenau, SC, Brasil https://orcid.org/0000-0002-8052-6250
Ilse Maria Beuren Programa de Pós-Graduação em Contabilidade, Universidade Federal de Santa Catarina (UFSC), Florianópolis, SC, Brasil https://orcid.org/0000-0003-4007-6408

DOI:

https://doi.org/10.14211/regepe.esbj.e2062

Palabras clave:

Redes sociales, Resiliencia organizacional, Innovación

Resumen

Objetivo del estudio: Examinar qué factores antecedentes favorecieron el uso de las redes sociales y cuáles se sustentaron en la resiliencia organizacional que provocó la innovación en las startups en tiempos de pandemia. Metodología/enfoque: Se realizó una encuesta a las startups ubicadas en las regiones Sur y Sudeste de Brasil, inscritas en la StartupBase, en la que los gestores respondieron 119 cuestionarios. Para el análisis de las hipótesis se utilizó el modelo de ecuaciones estructurales. Principales resultados: El entorno, medido por la presión externa, y la organización, medido por las dimensiones de preparación interna y beneficios estratégicos, figuran como antecedentes del uso de las redes sociales. El uso de las redes sociales tiene efecto directo y positivo en la resiliencia organizacional y, mediado por la resiliencia organizacional, tiene efecto positivo en la innovación. Contribuciones teóricas/metodológicas: Se amplía la literatura analizando antecedentes y consecuencias del uso de las redes sociales, particularmente en relación con la capacidad de resiliencia organizacional y promoción de la innovación. Relevancia/originalidad: La evidencia empírica indica que las redes sociales pueden ayudar a desarrollar la resiliencia en las startups y, en consecuencia, promover la innovación en tiempos de pandemia. Contribuciones sociales/de gestión: El foco en las redes sociales reveló que ellas pueden generar beneficios en períodos de restricciones, ya que el uso de las redes sociales, fundamentadas en la resiliencia organizacional, posibilita la interacción y la creación de valor.

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Biografía del autor/a

Mikaéli da Silva Giordani, Programa de Pós-Graduação em Ciências Contábeis, Universidade Regional de Blumenau (FURB), Blumenau, SC, Brasil

es estudiante de doctorado en Contabilidad y Administración en el Programa de Posgrado en Contabilidad de la Universidad Regional de Blumenau (FURB). Tiene una maestría de la FURB y un título de la Universidad Regional Integrada del Alto Uruguay e das Missões. Le interesa la investigación en el área de finanzas y calidad de la información contable.

Daiani Schlup, Programa de Pós-Graduação em Ciências Contábeis, Universidade Regional de Blumenau (FURB), Blumenau, SC, Brasil

tiene un Doctorado en Contabilidad y Administración de la Universidad Regional de Blumenau (FURB), una Maestría en Contabilidad de la FURB y una Licenciatura de la Universidad Estadual de Santa Catarina (UDESC). Es profesora suplente en el departamento de ciencias contables de la UDESC. Sus áreas de interés incluyen Contabilidad Gerencial, Controladuría, Gestión de Riesgos Corporativos y Contabilidad Conductual.

Ilse Maria Beuren, Programa de Pós-Graduação em Contabilidade, Universidade Federal de Santa Catarina (UFSC), Florianópolis, SC, Brasil

es Doctora en Control y Contabilidad por la Universidad de São Paulo, Maestría en Contabilidad por la Fundación Getúlio Vargas - RJ, Maestría en Administración de Empresas por la Universidad Federal de Rio Grande do Sul y Licenciada en Contabilidad por Univates . Es profesora de la Universidad Federal de Santa Catarina. Interesado en investigaciones sobre los temas: sistemas de control de gestión, contabilidad de gestión, control de gestión y controles de gestión.

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