Emprender por necesidad en tiempos de pandemia: La motivación emprendedora y el enfoque normativo en la explicación de la intención de empreender
DOI:
10.14211/regepe.esbj.e2266Palabras clave:
Emprendimiento, Enfoque regulatorio, Intención de emprender, Motivación en el Emprendimiento, Emprendimiento por necesidadResumen
Objetivo del estudio: Este estudio tiene como objetivo analizar el efecto de la necesidad de seguridad sobre la intención de emprender cuando está mediada por la motivación emprendedora con el enfoque normativo en estudiantes universitarios. Metodología/enfoque: Mediante análisis de varianza y pruebas de regresión lineal, realizamos análisis de datos tanto de relaciones directas como de mediaciones con una muestra de 217 estudiantes universitarios. Principales resultados: Identificamos que la necesidad de seguridad influye positivamente en la motivación emprendedora. También reconocimos que este resultado ocurre a través de la doble mediación secuencial de la motivación emprendedora y el enfoque regulatorio. Así, los estudiantes con un enfoque regulatorio promocional se mostraron más dispuestos a emprender que aquellos con un enfoque regulatorio preventivo. Aportes teóricos/metodológicos: Higgins y Pinelli (2020) indicaron que el emprendimiento rara vez utiliza la teoría del enfoque regulatorio a pesar de ser adecuado. Además, la crisis económica generada por la pandemia del COVID-19 puede ser un factor que influya en la motivación para emprender ya que se trata de una motivación extrínseca impulsada por la necesidad de seguridad. Relevancia/originalidad: Identificamos que la necesidad de seguridad puede desencadenar la motivación para emprender, haciendo que los individuos presenten un estado de autorregulación promocional. Aportes sociales/de gestión: Con base en los resultados, es posible afirmar que la educación emprendedora debe abordar diferentes tipos de comunicación para incentivar a los futuros emprendedores. La aclaración de la ganancia se aplica comúnmente en las aulas, pero también se debe adoptar la comunicación sin pérdidas.
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