Orientação Empreendedora Individual sob Medida: Desenvolvimento de Escala Voltada ao Empreendedorismo Social

Márcia Maria Garçon, Vânia Maria Jorge Nassif

Resumo


Objetivo: Este artigo apresenta a validação de conteúdo de uma escala que pretende avaliar e mensurar a orientação empreendedora individual voltada para o empreendedorismo social – OEI-Social. Metodologia: Apoiado em uma abordagem integrativa das teorias que tratam o afetivo e o cognitivo no comportamento empreendedor, esse estudo exploratório segue a metodologia proposta por Churchill (1979), DeVellis (2003) e Johnson & Morgan (2016) e contou com a participação de 24 pesquisadores em empreendedorismo no processo de validação da escala. Principais resultados: a escala foi validada com 18 afirmativas, distribuídas em três dimensões: Proatividade Social, Inovação Social e Tomada de Risco Social. O estudo ainda propõe a adoção de uma quarta dimensão ao instrumento final: Mudança Social, adaptada de Oceja & Salgado (2013) a fim de dar conta de mensurar o comportamento pró-social dos empreendedores. Contribuições teóricas/metodológicas: A disponibilização de um instrumento de mensuração teoricamente construído e solidamente validado especificamente para o empreendedorismo social contribui para a qualidade das pesquisas empíricas no campo ao assegurar os limites dos estudos, evitando que as análises derivem para campos indesejados. Contribuições sociais: a adequada avaliação da OEI-Social tem o potencial de contribuir com programas de formação empreendedora na criação de mecanismos de desenvolvimento e despertar desse comportamento direcionado a empreendimentos sociais. Relevância/originalidades: Esse estudo é inédito por compreender, em profundidade, as características empreendedoras individuais que constituem a OEI-Social e, a partir da delimitação de um conceito exclusivo, construir e validar uma escala teoricamente sólida e empiricamente confiável para mensurar o construto.


Palavras-chave


Orientação Empreendedora Individual; Empreendedorismo Social; Escala

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DOI: http://dx.doi.org/10.14211/regepe.v10i1.2008

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Prefixo do DOI: 10.14211  Classificação Qualis 2016: B1