Platform models in small businesses: A challenge for mature companies

Rafael Dan Schur; Rodrigo Sabiá

doi:10.14211/regepe.esbj.e2636

Autores/as

Rafael Dan Schur rafael.schur@gmail.com
Escola de Administração de Empresas de São Paulo
https://orcid.org/0009-0002-1665-524X
Rodrigo Sabiá rsabia@gmail.com
Escola de Economia de São Paulo
https://orcid.org/0009-0008-9287-2194
rafael.trabasso@br.ey.com
Universidade Federal de São Carlos
https://orcid.org/0009-0008-4226-4385

DOI:

10.14211/regepe.esbj.e2636

Palabras clave:

Pequeñas empresas, Plataformas digitales, Transformación digital, Modelo de negocio

Resumen

Objetivo: Conocer las condiciones necesarias para que las pequeñas empresas adopten modelos de negocio basados en plataformas digitales. Metodología: Los métodos de Modelado de Ecuaciones Estructurales por Mínimos Cuadrados Parciales (PLS-SEM) y Análisis de Condición Necesaria (NCA) fueron aplicados en una encuesta online con 126 pequeñas empresas para evaluar relaciones de suficiencia y necesidad de constructos seleccionados en la adopción de modelos de negocio basados en plataformas digitales. Resultados: La condición necesaria para que las pequeñas empresas adopten modelos de negocio basados en plataformas digitales es que se encuentren en una etapa temprana de su ciclo de vida antes y durante el pico de COVID-19, lo que indica que las plataformas representan un desafío para las pequeñas empresas maduras basadas en el problema de la inercia empresarial. Aportes teórico-metodológicos: Se amplía la literatura sobre la adopción de negocios digitales por parte de las pequeñas empresas, añadiendo la emergente metodología NCA a la investigación en este campo de estudio y apoyando la evidencia de la existencia de inercia empresarial en empresas maduras. Relevancia/originalidad: Aplicación de la metodología emergente NCA en una encuesta online original para el estudio de la transformación digital de las pequeñas empresas, identificando los factores necesarios en la adopción de modelos en plataformas. Contribuciones sociales: Referencias en la literatura indican que la adopción de plataformas digitales es una estrategia relevante para mejorar competitividad y las pequeñas empresas necesitan adaptarse a este nuevo modelo para superar los impactos del COVID-19, superando la inercia empresarial presente en las empresas maduras.

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Traducción

Este artículo es una traducción en English del artículo: Modelos de plataforma em pequenos negócios: Um desafio para as empresas maduras

Citas

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