Modelos de plataforma em pequenos negócios: Um desafio para as empresas maduras
DOI:
10.14211/regepe.esbj.e2636Palavras-chave:
Pequenas empresas, Plataformas digitais, Transformação digital, Modelo de negócioResumo
Objetivo: Compreender as condições necessárias para que pequenas empresas adotem modelos de negócios baseados em plataformas digitais. Metodologia: Os métodos de Modelagem por Equações Estruturais por Mínimos Quadrados Parciais (PLS-SEM) e Análise de Condição Necessária (NCA) foram aplicados em uma pesquisa online com 126 pequenas empresas para avaliar relações de suficiência e necessidade de constructos selecionados na adoção de modelos de negócios baseados em plataformas digitais. Resultados: A condição necessária para que pequenas empresas adotem modelos de negócio baseados plataforma digital é que elas estejam em um estágio inicial do seu ciclo de vida antes e durante o pico da COVID-19, o que indica que as plataformas representam um desafio para pequenas empresas maduras fundamentado na questão da inércia empresarial. Contribuições teóricas-metodológicas: Amplia-se a literatura acerca da adoção de negócios digitais por parte de pequenas empresas, somando a metodologia emergente de NCA às pesquisas desse campo de estudo e suportando evidências da existência de inércia empresarial nas empresas maduras. Relevância/originalidade: Aplicação da metodologia emergente de NCA em uma pesquisa original online para o estudo de transformação digital das pequenas empresas, identificando fatores necessários na adoção de modelos baseados em plataformas. Contribuições sociais: Referências na literatura indicam que a adoção de plataformas digitais é uma estratégia relevante para melhorar competitividade e pequenas empresas necessitam se adaptar a esse novo modelo de negócio na superação dos impactos da COVID-19, vencendo a inércia empresarial presente nas empresas maduras.
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- Esta pesquisa só foi possível graças à contribuição da EY Brasil, que disponibilizou os dados primários da investigação realizada com a amostra de 126 pequenas empresas brasileiras, com o objetivo de apoiar a elaboração e divulgação de pesquisa científica aplicada. Em conformidade com as normas e políticas que regulam a atuação profissional da EY Brasil, incluindo as disposições de proteção de dados, não foi possível divulgar as avaliações e os dados subjacentes desta pesquisa. Os autores agradecem o apoio da EY Brasil na realização deste trabalho.
