Application of Supporting Tools for Accounting Management in a Micro Enterprise of Manufacturing
DOI:
10.14211/regepe.v8i1.1199Keywords:
Micro Enterprise, Business Canvas Template, Sales Price Formation, Cash Flow.Abstract
The objective of this study was to identify how the selected managerial tools can assist in the micro enterprise business management. The case studied was a clothing trade, located in the western region of Paraná. The work was carried out from May to December of 2017 and comprised activities directed to the management of the company, specifically the application and analysis of the following tools: a) Business Canvas Model, which served to the researchers as a diagnosis of the micro company's main needs and as a reflection and direction on the business to the entrepreneurs; b) Sales Price Formation, which demonstrated the applicability of a practical and efficient method to identify products that can have their adjusted prices, as well as the products with higher profitability and those that should no longer be offered; and c) the Projected Cash Flow, which allowed managers to have a view of their accounts payable and receivable over a longer period of time, and to plan actions to reduce or avoid indebtedness. As for the typology of the study, this research was classified as exploratory regarding the objectives, case study regarding the procedures and qualitative approach to the problem, using triangulation of data for a case analysis, crossing data from theory and concepts of management tools, documents and company reporting and direct observation with informal interviews. The practical study pointed out that the applied management tools assist in the generation of information useful for planning and decision making of managers, and that the current management needs to be changed, since the monitoring of the business is premise for the reach of the success and profit.
Downloads
References
Andrade, M. M. (2002). Como preparar trabalhos para cursos de pós-graduação: noções práticas. 5. ed. São Paulo: Atlas.
Assaf Neto, A. (2007). Finanças corporativas e valor. 3. ed. São Paulo: Atlas.
Assef, R. (2005). Manual de gerência de preços: do valor percebido pelo consumidor aos lucros da empresa. Rio de Janeiro: Campus.
Bruni, A. L., & Famá, R. (2009). Gestão de custo e formação de preço: com aplicação na calculadora HP12C e Excel. 6. ed. São Paulo: Atlas.
Crepaldi, S. A. (1998). Contabilidade gerencial, teoria e prática. São Paulo: Atlas.
Creswell, J. W. (1998). Qualitative inquiry and research design: choosing among five traditions. Thousand Oaks, CA: Sage.
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, Mississipi, Mass., v. 14(4), pp. 532-550, Oct./Dec. DOI: https://doi.org/10.5465/amr.1989.4308385
Frezatti, F. (2005). Management accounting profile of firms located in Brazil: a field study. Brazilian Administration Review, v. 2(1), pp. 73-87, Jan/Jun. DOI: https://doi.org/10.1590/S1807-76922005000100006
Giovinazzo, R. A. (2001). Focus Group em pesquisa qualitativa. Artigo, Fundação Escola de Comércio Álvares Penteado (FECAP). Disponível em: <http://www.fecap.br/>. Acesso em: 16 jun. 2017.
Kotler, P., & Armstrong, G. (2007). Princípios de Marketing. 12. ed. São Paulo: Prentice Hall Brasil.
Leal, C. P., & Nascimento, J. A. R. (2011). Planejamento Financeiro Pessoal. Disponível em:
<http://www.pgsskroton.com.br/seer/index.php/rcger/article/view/2101/3439>. Acesso em: 05 nov. 2017.
Nagatsuka, D. A. S., & Teles, E. L. (2002). Manual de contabilidade introdutória. São Paulo: Thompson/Pioneira.
Oliveira, E. C. (2005). Manual Como Elaborar Controles Financeiros. Disponível em: <http://www.sebrae.com.br/uf/ceara/acesse/publicacoes-1/planeje-suasacoes/Plano Financeiro.pdf>. Acesso em: 20 out. 2017. Belo Horizonte: SEBRAE/MG.
Osterwalder, A., & Pigneur, Y. (2011). Business Model Generation. New Jersey: John Wiley & Sons Inc.
Rosa, P. M., & Silva, A. T. (2011). Fluxo de caixa – instrumento de planejamento e controle financeiro e base de apoio ao processo decisório. Revista Brasileira de Contabilidade, [S.l.], n. 135, pp. 81-95, ago. ISSN 2526-8414. Disponível em: <http://rbc.cfc.org.br/index.php/rbc/article/view/425>. Acesso em: 19 jul. 2017.
Santos, R. V. (1997). Planejamento do Preço de Venda. Caderno de Estudos FIPECAFI, São Paulo. v. 9(15), pp. 60-74, jan/ jun. DOI: https://doi.org/10.1590/S1413-92511997000100005
_________. (1995). Modelos de decisão para gestão de preço de venda. São Paulo: USP, 1995. Dissertação (Mestrado) - Faculdade de Economia, Administração e Contabilidade, Universidade de São Paulo, São Paulo.
SEBRAE. (2016). São Paulo, Serviço Brasileiro de apoio às Micro e Pequenas Empresas. Dados sobre os pequenos negócios no Brasil. Disponível em: http://sistema.datasebrae.com.br/#sebrae>. Acesso em: 15 jul. 2017.
________. (2013). São Paulo, Serviço Brasileiro de apoio às Micro e Pequenas Empresas. Cartilha: o quadro de modelo de negócios. Disponível em: <https://www.sebraecanvas.com.br/downloads/cartilha_canvas.pdf>. Acesso em: 15 ago. 2017.
Sperling, E. (2008). A influência da formação do preço de venda na micro e pequena empresa do comércio varejista nos relatórios gerenciais. Revista Interdisciplinar Científica Aplicada, Blumenau, v. 2(1), pp. 01-18, Sem I.
Stake, R. E. (1995). The art of case study research. Thousand Oaks, CA.: Sage.
Tófoli, I. (2008). Administração financeira empresarial: uma tratativa prática. Campinas: Arte Brasil.
Toledo Filho, J. R., Oliveira, E. L., & Spessatto, G. (2010). Fluxo de caixa como instrumento de controle gerencial para tomada de decisão: um estudo realizado em microempresas. Revista de Contabilidade do Mestrado em Ciências Contábeis da UERJ (online), Rio de Janeiro, v. 15(2), p. 88, maio/ago. Disponível em: <http://www.atena.org.br/revista/ojs-2.2.3-08/index.php/UERJ/article/view/896/856>. Acesso em: 01 nov. 2018.
Wernke, R. (2005). Análise de custos e preço de venda. São Paulo: Saraiva.
Yin, R. K. (2005). Estudo de caso: Planejamento e métodos. 5. ed. Porto Alegre: Bookman.
Downloads
Published
Métricas
Visualizações do artigo: 2219 PDF (Português (Brasil)) downloads: 807
How to Cite
Issue
Section
License
Authors who publish in this journal agree to the following terms:
-
The author(s) authorize the publication of the text in the journal;
-
The journal is not responsible for the opinions, ideas, and concepts expressed in the texts, as they are the sole responsibility of their authors;
-
Authors retain copyright and grant the journal the right of first publication, with the work published under the CC BY 4.0 License, which allows sharing the work with acknowledgment of authorship and initial publication in this journal;
-
Authors are allowed and encouraged to post their work (Submitted version, Accepted version [Manuscript accepted by the author], or Published version [Record version]) online, for example in institutional repositories or preprints, as it can lead to productive exchanges as well as earlier and greater citation of published work. REGEPE requires that authors indicate/link the published article with DOI. See the Effect of Open Access.