When tensions and barriers destroy social impact businesses: Multiple case studies based on Brazilian experience

Maryane Cristina de Souza Crestani; Graziela Dias Alperstedt; Helena Kuerten de Salles

doi:10.14211/regepe.esbj.e2528

Autores/as

Maryane Cristina de Souza Crestani maryanecristinadesouza@gmail.com
Universidade do Estado de Santa Catarina
https://orcid.org/0000-0002-8930-0979
Graziela Dias Alperstedt gradial@gmail.com
Universidade do Estado de Santa Catarina
https://orcid.org/0000-0003-0144-0406
Helena Kuerten de Salles helenaksalles@gmail.com
Universidade Federal de Santa Catarina
https://orcid.org/0000-0002-7453-3219

DOI:

10.14211/regepe.esbj.e2528

Palabras clave:

Negocios con impacto social, Empresas sociales, Muerte, Hibridación Organizacional, Tensiones, Barreras, Innovación Social

Resumen

Objetivo: Este trabajo tuvo como objetivo comprender la muerte de los Negocios con Impacto Social (NIS) en Florianópolis en el período de 2017 a 2022, desde la perspectiva de los actores involucrados. Para ello, se estudiaron los proyectos SIB 1, SIB 2 y SIB 3. Metodología/enfoque: La investigación utiliza un enfoque cualitativo, con un sesgo exploratorio-descriptivo, basado en un estudio de casos múltiples. Los datos fueron sometidos a análisis temático, documental, descriptivo e interpretativo. Principales resultados: A partir de las tensiones y barreras expresadas en el campo, se identificaron cuatro razones relacionadas con la muerte de los NIS: (1) escasez de financistas en el campo socioambiental comercial; (2) desalineación de los actores de apoyo con el contexto local; (3) desequilibrio entre actividades socioambientales y comerciales; y (4) dificultad para definir un modelo de negocio sostenible. Contribuciones teóricas/metodológicas: Las razones de la muerte de los NIS están relacionadas con las tensiones y barreras identificadas en la literatura. A través de entrevistas con partes interesadas clave, se proporcionó un análisis detallado de los principales desafíos que involucran a los NIS. Relevancia/originalidad: La escasa existencia de investigaciones sobre la muerte de este tipo de empresas justifica la presente investigación y contribuye a la literatura y la práctica en el campo de las empresas sociales. Contribuciones sociales/de gestión: El estudio profundiza en los desafíos prácticos y contextuales que impactan a los NIS, ofreciendo insumos útiles para administradores, actores de apoyo e inversores.

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