When tensions and barriers destroy social impact businesses: Multiple case studies based on Brazilian experience

Maryane Cristina de Souza Crestani; Graziela Dias Alperstedt; Helena Kuerten de Salles

doi:10.14211/regepe.esbj.e2528

Autores

Maryane Cristina de Souza Crestani maryanecristinadesouza@gmail.com
Universidade do Estado de Santa Catarina
https://orcid.org/0000-0002-8930-0979
Graziela Dias Alperstedt gradial@gmail.com
Universidade do Estado de Santa Catarina
https://orcid.org/0000-0003-0144-0406
Helena Kuerten de Salles helenaksalles@gmail.com
Universidade Federal de Santa Catarina
https://orcid.org/0000-0002-7453-3219

DOI:

10.14211/regepe.esbj.e2528

Palavras-chave:

Negócio de impacto social, Empreendimentos sociais, Morte, Hibridismo Organizacional, Tensões, Barreiras, Inovação Social

Resumo

Objetivo: Este trabalho teve como objetivo compreender a morte dos Negócios de Impacto Social (NIS) em Florianópolis no período entre 2017 e 2022, sob a perspectiva dos atores envolvidos. Sendo assim, foram estudados os empreendimentos SIB 1, SIB 2 e SIB 3. Metodologia/abordagem: A pesquisa parte de uma abordagem qualitativa, com viés exploratório-descritivo, a partir do desenvolvimento de um estudo de casos múltiplos. Os dados foram submetidos à análise temática, documental, descritiva e interpretativa. Principais resultados: A partir das tensões e barreiras manifestadas no campo, foram identificadas quatro razões relacionadas à morte dos NIS: (1) escassez de financiadores no campo socioambiental mercantil; (2) desalinhamento dos atores de suporte com o contexto local; (3) desequilíbrio entre as atividades socioambientais e mercantis; e (4) dificuldade em definir um modelo de negócio sustentável. Contribuições teóricas/metodológicas: As razões da morte dos NIS estão relacionadas às tensões e barreiras identificadas na literatura. Por meio de entrevistas com os principais atores-chave, foi fornecida uma análise detalhada dos principais desafios envolvendo os NIS. Relevância/originalidade: A quase inexistência de pesquisas sobre a morte desse tipo de empreendimento justificam a presente pesquisa e contribuem para a literatura e a prática do campo dos empreendimentos sociais. Contribuições sociais / para a gestão: O estudo aprofunda os desafios práticos e contextuais que impactam os NIS. As descobertas fornecem insights práticos para gestores, atores de suportes e investidores, auxiliando-os nas estratégias para evitar essas dificuldades enfrentadas pelos NIS.

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