Proteção da propriedade intelectual por empresas incubadas:  A utilização de métodos formais e não formais

Luciano Benvenuti Roncalio; Fernando Richartz

doi:10.14211/regepe.e1733

Authors

Luciano Benvenuti Roncalio Federal University of Santa Catarina, UFSC, Florianópolis, SC, Brazil https://orcid.org/0000-0001-7662-5590
Fernando Richartz Federal University of Santa Catarina, UFSC, Florianópolis, SC, Brazil https://orcid.org/0000-0002-2473-897X

DOI:

https://doi.org/10.14211/regepe.e1733

Keywords:

Intellectual property, Innovation management, Non-formal methods, Technology-based company, Technology incubator, Startup company, Value appropriation, Complementary assets.

Abstract

Objective: To verify and characterize the use of formal and non-formal methods to protect intellectual property by incubated companies that operate in the health sector. Methodology/approach: Bibliographic research, research with primary sources, and comparative study of the interaction of organizations with the environment. The incubated companies’ primary source information was obtained through face-to-face interviews in field research carried out at the Celta incubator, in Florianópolis/SC, Brazil. Main results: There was an intense use of non-formal methods by the companies studied. The literature adequately predicted non-formal methods adopted by companies. It was also identified that regularity in certifications with Anvisa – Brazilian National Health Surveillance Agency, constitutes an important complementary asset for the appropriation of intellectual property (Teece, 1986) for the companies studied. Theoretical/methodological contributions: Identification of the use of non-formal methods by companies and their composition of use with formal methods contributes to the advancement of literature and business practice. Relevance/originality: This study emphasized research on the use of non-formal methods to protect intellectual property by incubated companies, a topic little explored in the literature. Social and practical contribution: the use of non-formal methods is of particular interest to small and medium-sized companies because their implementation is under the company’s control and, also, because they circumvent the time and costs incurred in the formal registration. It is recommended to expand the understanding concerning the role of complementary assets (Teece, 1986) for technology-based companies.

JEL CODE: L26, M13, O00, O30, O32, O34

Downloads

Download data is not yet available.

Author Biographies

Luciano Benvenuti Roncalio, Federal University of Santa Catarina, UFSC, Florianópolis, SC, Brazil

Master's degree in Intellectual Property and Technology Transfer from UFSC - Universidade Federal de Santa Catarina, Brazil. Graduated degree in Business Administration from ESAG - UDESC. Specialization in Marketing from FGV Management. Extension in Skills for the Development of Innovations by UFSC. Scrum Alliance Product Owner certification in agile development; PRINCE2 Practitioner in project management. He is currently responsible for project management, business process modeling, and technological innovation management with an emphasis on digital convergence at the CERTI Sapientia Institute.

Fernando Richartz, Federal University of Santa Catarina, UFSC, Florianópolis, SC, Brazil

Professor at the Department of Accounting Sciences at UFSC - Universidade Federal de Santa Catarina, Brazil. He holds a Ph.D. in Accounting (2016), a Master's degree in Accounting (2013), and a Bachelor of Science degree in Accounting from PPGC - UFSC. Researcher at the Cost Management Group. He currently teaches Undergraduate courses of Accounting Sciences, Master's degree in Management and Control, and Master's degree in Intellectual Property and Technology Transfer. He also has experience in the private sector, where he worked as an analyst of industrial intelligence at the Observatório da Indústria Catarinense from the Federation of Industries of the State of Santa Catarina and as an executive of Investe SC - Investment Attraction Agency of Santa Catarina.

References

Al-Aali, A. Y., & Teece, D. J. (2013). Towards the (strategic) management of intellectual property: Retrospective and prospective. California management review, 55(4), 15-30. https://doi.org/10.1525/cmr.2013.55.4.15

Alexy, O., George, G., & Salter, A. (2011, January). From sensing shape to shaping sense: A dynamic model of absorptive capacity and selective revealing. In Academy of Management Proceedings (Vol. 2011, Nº. 1, pp. 1-6). Briarcliff Manor, NY: Academy of Management. https://doi.org/10.5465/ambpp.2011.65869638

Baldwin, C. Y., & Henkel, J. (2015). Modularity and intellectual property protection. Strategic management journal, 36(11), 1637-1655. https://doi.org/10.1002/smj.2303

Bogers, M., Bekkers, R., & Granstrand, O. (2012). Intellectual property and licensing strategies in open collaborative innovation. In C. de P. Heredero & D. Lopez (Eds.). Open Innovation in Firms and Public Administrations: Technologies for Value Creation: Technologies for Value Creation (pp. 37-58). USA: IGI global. https://doi.org/10.4018/978-1-61350-341-6.ch003

Bulgacov, S. (1998). Estudos comparativo e de caso de organizações de estratégias. Organizações & Sociedade, 5(11), 53-76. https://doi.org/10.1590/s1984-92301998000100001

Carvalho, S. M. P., Salles-Filho, S. L. M., & Paulino, S. R. (2006). Propriedade intelectual e dinâmica da inovação na agricultura. Revista Brasileira de Inovação, 5(2), 315-340. https://doi.org/10.20396/rbi.v5i2.8648932

Fisher III, W. W., & Oberholzer-Gee, F. (2013). Strategic management of intellectual property: an integrated approach. California management review, 55(4), 157-183. https://doi.org/10.1525/cmr.2013.55.4.157

Gil, A. C. (2002). Como elaborar projetos de pesquisa. São Paulo: Atlas.

Haeussler, C., Harhoff, D., & Mueller, E. (2014). How patenting informs VC investors – The case of biotechnology. Research Policy, 43(8), 1286-1298. https://doi.org/10.1016/j.respol.2014.03.012

INPI – Instituto Nacional da Propriedade Industrial. (2012, maio). Diretriz de Exame de Patentes de Modelo de Utilidade. Recuperado https://www.gov.br/inpi/pt-br/servicos/patentes/pagina_consultas-publicas/arquivos/diretriz_de_mu_versao_2_original.pdf

INPI – Instituto Nacional da Propriedade Industrial. (2013a). Expressão criativa: uma introdução ao direito de autor e aos direitos conexos para pequenas e médias empresas. Rio de Janeiro: INPI.

INPI – Instituto Nacional da Propriedade Industrial. (2018). Indicadores de Propriedade Industrial 2018. Diretoria Executiva. Assessoria de Assuntos Econômicos. Rio de Janeiro: INPI.

INPI – Instituto Nacional da Propriedade Industrial. (2013b). Inventando o futuro: uma introdução às patentes para as pequenas e médias empresas. Rio de Janeiro: INPI.

Jungmann, D. D. M., & Bonetti, E. A. (2010). A caminho da inovação: proteção e negócios com bens de propriedade intelectual: guia para o empresário. Brasília: IEL.

Hall, B., Helmers, C., Rogers, M., & Sena, V. (2014). The choice between formal and informal intellectual property: a review. Journal of Economic Literature, 52(2), 375-423. https://doi.org/10.1257/jel.52.2.375

Henkel, J. (2006). Selective revealing in open innovation processes: The case of embedded Linux. Research policy, 35(7), 953-969. https://doi.org/10.1016/j.respol.2006.04.010

Lei nº 9.782, de 26 de janeiro de 1999. (1999). Define o Sistema Nacional de Vigilância Sanitária, cria a Agência Nacional de Vigilância Sanitária, e dá outras providências. Recuperado de https://www.planalto.gov.br/ccivil_03/leis/l9782.htm

Machado, S. A., Pizysieznig Filho, J., Carvalho, M. M. D., & Rabechini Junior, R. (2001). MPEs de base tecnológica: conceituação, formas de financiamento e análise de casos brasileiros. São Paulo: Sebrae.

Musskopf, D. B. (2017). A visão baseada em capacitação e os documentos de patentes: os modelos de utilidade como resultado de capacitações não-dinâmicas (Tese de doutorado). Universidade Federal do Rio de Janeiro, Rio de Janeiro, RJ, Brasil.

Neuhäusler, P. (2009). Formal vs. informal protection instruments and the strategic use of patents in an Expected-Utility framework (Fraunhofer ISI Discussion Papers – Innovation Systems and Policy Analysis No. 20). Recuperado de http://hdl.handle.net/10419/28542

Päällysaho, S., & Kuusisto, J. (2011). Informal ways to protect intellectual property (IP) in KIBS businesses. Innovation, 13(1), 62-76. https://doi.org/10.5172/impp.2011.13.1.62

Pisano, G. (2006). Profiting from innovation and the intellectual property revolution. Research policy, 35(8), 1122-1130. https://doi.org/10.1016/j.respol.2006.09.008

Reitzig, M. (2004). Strategic management of intellectual property. MIT Sloan Management Review, 45(3), 35-40.

Richardson, R. J., & Peres, J. A. (1985). Pesquisa social: métodos e técnicas. São Paulo: Atlas.

Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing, and public policy. Research policy, 15(6), 285-305. https://doi.org/10.1016/0048-7333(86)90027-2

Thomä, J., & Bizer, K. (2013). To protect or not to protect? Modes of appropriability in the small enterprise sector. Research Policy, 42(1), 35-49. https://doi.org/10.1016/j.respol.2012.04.019

West, J. (2003). How open is open enough? Melding proprietary and open source platform strategies. Research policy, 32(7), 1259-1285. https://doi.org/10.1016/s0048-7333(03)00052-0

West, J., & Gallagher, S. (2006). Challenges of open innovation: the paradox of firm investment in open‐source software. R&D Management, 36(3), 319-331. https://doi.org/10.1111/j.1467-9310.2006.00436.x

WIPO – World Intellectual Property Organization. (2020a). Utility models. Recuperado de https://www.wipo.int/patents/en/topics/utility_models.html

WIPO – World Intellectual Property Organization. (2020b), First Publication 2004). What is intellectual property? (Vol. 450). Geneva, Switzerland: Wipo. Recuperado de https://www.wipo.int/edocs/pubdocs/en/wipo_pub_450_2020.pdf

WIPO – World Intellectual Property Organization. (2004). Wipo intellectual property handbook: policy, law and use (Vol. 489). Geneva, Switzerland: Wipo. Recuperado de http://www.wipo.int/freepublications/en/intproperty/489/wipo_pub_489.pdf