3 Mary: From women to women
Keywords:Impacto social, Negócio social, Aplicativo, Incubadora, MVP
Objective of the case: help students to evaluate the difficulties of the entrepreneurial process, observing the particularities that involve the conception of the business and its validation, the distance between the concept of the business and its effective operationalization and monetization. Methodology / approach: teaching case in Management, based on a real enterprise, started in a business incubator. Methodology / approach: teaching case in Management, based on a real enterprise, started in a business incubator. Main results: the case favors reflections about the methodologies adopted in the business model validation process, as well as the construction of your MVP. Theoretical / methodological contributions: develop in the student the ability to evaluate the business model validation process, from the interviews to the MVP. Relevance / originality: encourage critical discussion about building a startup's MVP. The case also provides a debate on the gap between the conception of the business model and its operationalization, including with regard to the financial sustainability of the proposed model. Social / management contributions: helping students to face the difficulties of the business model validation process when building an MVP, as well as developing a financial support model for a social impact enterprise.
JEL CODE: M15, M10, G30, L86, D80
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