Desvelando el papel de las capacidades frugales y digitales en la financiación de startups de tecnología avanzada
DOI:
10.14211/regepe.esbj.e2467Palabras clave:
Startups de tecnología avanzada, Inversiones, Innovación frugal, Tecnologías digitalesResumen
Objetivo: Mostrar el papel de las tecnologías digitales, la innovación frugal y los atributos de imitabilidad en la atracción de inversiones en startups de tecnología avanzada en una economía emergente. Metodología/enfoque: Los datos primarios para esta investigación se obtuvieron de una muestra de 216 startups de tecnología avanzada de varios sectores, ubicadas en São Paulo. Las hipótesis se probaron utilizando modelado de ecuaciones estructurales a través del método de Mínimos Cuadrados Parciales (PLS-SEM). Resultados principales: Los inversores privados se sienten atraídos por las tecnologías digitales y el atributo de ser difícil de imitar. Sin embargo, aunque hay una asociación positiva entre la capacidad para la innovación frugal y el atributo difícil de imitar, no se identificaron efectos indirectos de esta capacidad en las inversiones. Contribuciones teóricas/metodológicas: Centrándose en las economías emergentes, este estudio contribuye a la literatura que investiga qué factores explican las inversiones en startups de tecnología avanzada. Además, contribuye a la literatura que vincula la innovación frugal con la complejidad tecnológica. Relevancia/originalidad: Las startups de tecnología avanzada requieren recursos financieros sustanciales; sin embargo, en los mercados emergentes, hay escasez de recursos de inversión. Basándose en la Visión Basada en Recursos (RBV), esta investigación demuestra qué capacidades son capaces de despertar el interés de los inversores privados en el contexto de las economías emergentes. Contribuciones sociales/gestionales: Para los emprendedores, la investigación resalta la importancia de las tecnologías digitales en la atracción de inversiones. Para inversores y responsables de políticas públicas, el estudio enfatiza la asociación de la capacidad para la innovación frugal con el atributo de imitabilidad en startups de tecnología avanzada.
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