Enfrentamento de crises no empreendedorismo e effectuation
DOI:
10.14211/regepe.esbj.e2621Palavras-chave:
Empreendedorismo, Crises, Enfrentamento de crises, EffectuationResumo
Objetivo: Este ensaio teórico explica como as crises ocorrem e são enfrentadas por empreendedores, inclusive com o uso da efetuação (effectuation). Problema: As crises são variadas em natureza, intensidade e duração, exercem pressão sobre as organizações e os empreendedores. Exigem respostas rápidas, engenhosas e adaptadas ao contexto de incertezas e de falta de recursos. Contudo, falta o esclarecimento de como ocorrem para os empreendedores e como estes enfrentam-nas. Originalidade: A partir de uma caracterização das crises e de sua diversidade, o estudo aprofunda a explicação do enfrentamento das crises no empreendedorismo e de como a efetuação é (ou não consegue ser) útil em tal enfrentamento, destacando-se os níveis micro e macro das crises e variações de respostas a elas. Contribuições sociais/para gestão: Além de novos resultados de pesquisa, o ensaio oferece uma agenda para futuras publicações promissoras em busca de soluções para grandes desafios da humanidade.
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