Orientação Empreendedora Individual sob Medida: Desenvolvimento de Escala Voltada ao Empreendedorismo Social

Márcia Maria Garçon; Vânia Maria Jorge Nassif

doi:10.14211/regepe.v10i1.2008

Authors

Márcia Maria Garçon mgarcon@gmail.com
Graduate Program in Business Administration, University 9 de Julho - UNINOVE, São Paulo, SP, Brazil
https://orcid.org/0000-0002-4077-8154
Vânia Maria Jorge Nassif vania.nassif@gmail.com
Graduate Program in Business Administration, University 9 de Julho - UNINOVE, São Paulo, SP, Brazil
https://orcid.org/0000-0003-3601-2831

DOI:

10.14211/regepe.v10i1.2008

Keywords:

Individual Entrepreneurial Orientation, Social Entrepreneurship, Scale.

Abstract

Objective: To present the content validation of a scale to evaluate and measure the Individual Entrepreneurial Orientation aimed at social entrepreneurship (IEO Social). Method: Supported by an integrative approach to the theories that address the affective and cognitive in entrepreneurial behavior, this exploratory study follows the methodology proposed by Churchill (1979), DeVellis (2003), and Johnson and Morgan (2016). Main results: 18 statements validated the scale, distributed into three dimensions: social proactivity, social innovation, and social risk-taking. The study also proposes the adoption of a fourth dimension to the final instrument: social change, adapted from Oceja and Salgado (2013), to account for measuring the pro-social behavior of entrepreneurs. Theoretical/methodological contributions: The availability of a theoretically constructed and solidly validated measurement instrument, specifically for social entrepreneurship, contributes to the quality of empirical research in the field, as it ensures the limits of studies, avoiding the derivation of analyses for unwanted fields. Social contributions: The proper evaluation of OEI Social has the potential to contribute to entrepreneurial training programs in the creation and development of mechanisms to awaken interest and intention to undertake in the social. Relevance/originality: This study is unprecedented for understanding, in-depth, the individual entrepreneurial characteristics that comprise the Social IEO; and, from the delimitation of an exclusive concept, for constructing and validating a theoretically solid and empirically reliable scale to measure the construct.

JEL CODE: L31

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Author Biographies

Márcia Maria Garçon, Graduate Program in Business Administration, University 9 de Julho - UNINOVE, São Paulo, SP, Brazil

Márcia Maria Garçon is researcher at Grupo Affeto e Cognição, PPGA - Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil. Post-doctorate in entrepreneurship at UNINOVE, Ph.D., and Master in communication sciences from the University of São Paulo (USP). Her research interests are social entrepreneurship, entrepreneurial behavior, and inclusive innovation.

Vânia Maria Jorge Nassif, Graduate Program in Business Administration, University 9 de Julho - UNINOVE, São Paulo, SP, Brazil

Vânia Maria Jorge Nassif is a Full Professor in HR Management at FEARP/USP, Postdoc in strategy and entrepreneurship at EAESP/FGV/SP, Ph.D. in business administration at Mackenzie Presbyterian University, Masters’ in Education from Ribeirão Preto University (UNAERP) and holds a bachelor and undergraduate degree in Psychology from São Paulo University (FFCLRP/USP). Project Leader of funded research by FAPESP/SP as well as scholarship holder by research productivity (PQ2/CNPq). Professor of the Postgraduate Program in Administration at Nove de Julho University, UNINOVE/SP, researcher and leader of entrepreneurship and small business research line (EPN).

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